Strategic Management

Strategic Management
Available:
Author: Gregory G. Dess,G. T. Lumpkin,Alan B. Eisner
Pages: 939
ISBN: 0073136174
Release: 2005-01
Editor: Irwin Professional Pub

DESCRIPTION OF THE BOOK:

Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today’s student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Business Law Text Cases An Accelerated Course

Business Law  Text   Cases   An Accelerated Course
Available:
Author: Roger LeRoy Miller
Pages: 512
ISBN: 1305967291
Release: 2016-12-05
Editor: Cengage Learning

DESCRIPTION OF THE BOOK:

Based on the longtime market-leader BUSINESS LAW: TEXT AND CASES by Clarkson/Miller/Cross, this paperback text offers an affordable solution for those looking for a concise one-semester text that offers in-depth treatment of today’s business law topics. Designed for the contemporary one-semester course, BUSINESS LAW: TEXT AND CASES--AN ACCELERATED COURSE provides the rigor and seriousness of a classic black-letter law text with a brief nineteen-chapter table of contents. The text combines the benefits of a black-letter law approach with a strong student orientation, making the law accessible, interesting, and relevant for readers. An excellent assortment of included cases range from precedent-setting landmarks to important recent decisions, and ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition. In addition, numerous critical-thinking exercises challenge students to apply what they have learned to real-world issues. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Management

Marketing Management
Available:
Author: Robert E Stevens,David L Loudon,Bruce Wrenn
Pages: 392
ISBN: 9781135184537
Release: 2012-11-12
Editor: Routledge

DESCRIPTION OF THE BOOK:

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Accounting

Accounting
Available:
Author: Robert Newton Anthony,David F. Hawkins,Kenneth A. Merchant
Pages: 911
ISBN: 0071289097
Release: 2010
Editor: Irwin/McGraw-Hill

DESCRIPTION OF THE BOOK:

Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.

Intellectual Property Rights

Intellectual Property Rights
Available:
Author: Rajagopalan Radhakrishnan,Dr. R Radhakrishnan and Dr.S. Balasubramanian
Pages: 333
ISBN: 8174466096
Release: 2008
Editor: Excel Books India

DESCRIPTION OF THE BOOK:

Tort Law

Tort Law
Available:
Author: Jenny Steele
Pages: 952
ISBN: 9780198768807
Release: 2017
Editor: Oxford University Press

DESCRIPTION OF THE BOOK:

'Tort Law' offers a stimulating introduction to the subject. Jenny Steele provides a sound analysis of the key principles before exploring a wide range of critical perspectives through an extensive selection of cases and materials.

Business Policy Text and Cases

Business Policy  Text and Cases
Available:
Author: Edmund Philip Learned,Carl Roland Christensen,Kenneth R. Andrews,William D. Guth
Pages: 1046
ISBN: UCAL:B3375998
Release: 1969
Editor: Unknown

DESCRIPTION OF THE BOOK:

Retailing Management

Retailing Management
Available:
Author: Swapna Pradhan
Pages: 613
ISBN: 007015256X
Release: 2011
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Environmental Law

Environmental Law
Available:
Author: Elizabeth Fisher
Pages: 888
ISBN: 9780198811077
Release: 2019-06-06
Editor: Oxford University Press, USA

DESCRIPTION OF THE BOOK:

Environmental Law: Text, Cases, and Materials has been designed to provide students with everything they need to approach the subject with confidence. Experts in the area, the authors combine clear and insightful commentary with carefully chosen extracts from UK and international sources to offer students a well-rounded view of the subject area. Covering a broad range of topics, the authors introduce discussion on controversies and debates and encourage readers to engage in critical reflection by posing regular discussion questions throughout the text. Further reading suggestions point students towards useful resources, guiding their independent research. Online Resources This book is also accompanied by online updates collated by the authors, helping students to stay well-informed.

Land Law

Land Law
Available:
Author: Ben McFarlane,Nicholas Hopkins,Sarah Nield
Pages: 1196
ISBN: 9780199693597
Release: 2012-06-14
Editor: Oxford University Press

DESCRIPTION OF THE BOOK:

The second edition of Land Law: Text, Cases, and Materials offers a stimulating and thought-provoking guide to land law. With insightful commentary and carefully selected primary and secondary material this book provides the resources necessary for a thorough study of land law.

Introduction to Nonprofit Management

Introduction to Nonprofit Management
Available:
Author: W. Glenn Rowe,Mary Conway Dato-on
Pages: 435
ISBN: 9781412999236
Release: 2012-01-20
Editor: SAGE

DESCRIPTION OF THE BOOK:

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. These affordable collections not only help students connect to real-world situations, but benefit corporations seeking continued education in the field as well. Introduction to Nonprofit Management: Text and Cases is a unique collection of 28 cases from Ivey Publishing. This casebook helps students gain a better understanding of nonprofit management by providing them with a look at the complex issues that leaders of nonprofit organizations must tackle on a regular basis.

Human Resource Management

Human Resource Management
Available:
Author: Anonim
Pages: 874
ISBN: 9781259026829
Release: 2013
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Business Marketing Text and Cases

Business Marketing  Text and Cases
Available:
Author: HAVALDAR
Pages: 608
ISBN: 9781259097966
Release: 2014
Editor: McGraw Hill Education (India) Pvt Ltd

DESCRIPTION OF THE BOOK:

Transnational Management Text Cases Readings in Cross Border Management

Transnational Management  Text  Cases   Readings in Cross Border Management
Available:
Author: Paul W. Beamish,Christopher A. Bartlett
Pages: 752
ISBN: 0078029392
Release: 2013-03-06
Editor: McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

WTO

WTO
Available:
Author: Palle Krishna Rao
Pages: 513
ISBN: 8174464301
Release: 2005
Editor: Excel Books India

DESCRIPTION OF THE BOOK:

This book has been divided into two sections for easy reading. While the first section gives the essence of WTO Agreements, the second section deals extensively with trade disputes between Member Countries including many involving India. Readers will find it easier to understand the objectives and functioning of WTO after going through the case studies, which also contain additional information on the organisation's core principles and agreements. Thus, the two sections, which can be read independent of each other, reinforce the understanding of the subject.Additional and latest information in the form of boxes, illustrations and tables has been given for a better understanding of the impact of WTO on the policies of Member Countries, and particularly that of India.A detailed glossary, 'snapshot' summaries of case studies, web-based exercises, informative annexures and an index of important words for easy reference besides a list of abbreviations have been given to enable the reader to get a comprehensive understanding of the 'complex' organisation that WTO is.This book is intended to be useful for all those who are interested in knowing more about current issues facing the World Trade Organisation, including those in academia, chambers of commerce, industry organisations and corporate houses.

Ethical Obligations and Decision Making in Accounting Text and Cases

Ethical Obligations and Decision Making in Accounting  Text and Cases
Available:
Author: Steven Mintz,Roselyn Morris
Pages: 624
ISBN: 1259543471
Release: 2016-02-04
Editor: McGraw-Hill Education

DESCRIPTION OF THE BOOK:

The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professional issues encountered by accounting professionals. The book is devoted to helping students cultivate the ethical commitment needed to ensure that their work meets the highest standards of integrity, independence, and objectivity. Ethical Obligations and Decision Making in Accounting is designed to provide the instructor with the best flexibility and pedagogical effectiveness of any book on the market. To that end, it includes numerous features designed to make both learning and teaching easier.

Medical Law

Medical Law
Available:
Author: Emily Jackson
Pages: 1040
ISBN: 9780198825845
Release: 2019-08
Editor: Oxford University Press, USA

DESCRIPTION OF THE BOOK:

Medical Law: Text, Cases, and Materials offers all of the explanation, commentary, and extracts from cases and key materials that students need to gain a thorough understanding of this complex topic. Key case extracts provide the legal context, facts, and background; extracts from materials provide differing ethical perspectives and outline current debates; and the author's insightful commentary ensures that readers understand the facts of the cases and can navigate the ethical landscape to form their own understanding of medical law.

International Marketing

International Marketing
Available:
Author: Justin Paul
Pages: 379
ISBN: 0070635889
Release: 2008
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Marketing Strategy Text and Cases

Marketing Strategy  Text and Cases
Available:
Author: O. C. Ferrell,Michael Hartline
Pages: 624
ISBN: 9781285607139
Release: 2013-01-01
Editor: Cengage Learning

DESCRIPTION OF THE BOOK:

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management Control Systems

Management Control Systems
Available:
Author: Robert Newton Anthony,John Dearden,Richard F. Vancil
Pages: 857
ISBN: UOM:39015006475662
Release: 1972
Editor: Unknown

DESCRIPTION OF THE BOOK: