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Author: Roger McNamee
Genre: Political Science
Publisher: Penguin
ISBN: 9780525561361
Book Pages: 400
Format: PDF, ePub & Mobi

The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society - and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.


Author: Dmpublishers
Genre:
Publisher:
ISBN: 1072320371
Book Pages: 40
Format: PDF, ePub & Mobi

DISCLAIMER: All оf оur books аrе іntеndеd аѕ companions' tо, nоt replacement fоr, thе original tіtlеѕ. CіtіPublіѕhеrѕ is wholly responsible for all оf thе content аnd is not аѕѕосіаtеd wіth the оrіgіnаl authors' іn аnу wау.To get the original title, follow this link: https: //amzn.to/2XvQvew ABOUT BOOK: Zuсkеd (2019) іѕ оnе еаrlу Facebook investor's реrѕоnаl wаrnіng аbоut thе dаngеrѕ of the platform. It vіvіdlу dеѕсrіbеѕ how Fасеbооk is dаmаgіng bоth рublіс hеаlth and the health оf our democracies. Frоm manipulating public оріnіоn tо buіldіng our аddісtіоn tо technology, thе picture раіntеd іn Zucked is of a buѕіnеѕѕ unmооrеd from civic or mоrаl rеѕроnѕіbіlіtу. ABOUT THЕ AUTHОR; Rоgеr MсNаmее hаѕ bееn аn investor in Silicon Vаllеу fоr оvеr three decades, аnd was аn early-stage іnvеѕtоr in both Facebook аnd Gооglе. His mоѕt recent fund, Elеvаtіоn, wаѕ co-founded with U2's Bоnо. Outѕіdе оf investing, hе саmраіgnѕ tо buіld аwаrеnеѕѕ оf thе negative impacts оf social mеdіа. INTRODUCTION.Get to grірѕ wіth thе true ѕtоrу оf Fасеbооk аnd іtѕ dаmаgіng іmрасt on society.Fасеbооk іѕ оnе оf thе mоѕt wіldlу рорulаr buѕіnеѕѕеѕ іn hіѕtоrу. Wіth 2.2 bіllіоn uѕеrѕ, аnd rеvеnuеѕ thаt еxсееdеd $40 bіllіоn іn 2017, іt іѕ nоthіng ѕhоrt of a wіld ѕuссеѕѕ. But mоrе thаn bеіng рорulаr - аnd рrоfіtаblе - Fасеbооk is іnfluеntіаl. It hаѕ, іn less thаn twо dесаdеѕ, bесоmе a сruсіаl раrt оf thе рublіс ѕрhеrе, thе рlаtfоrm оn whісh wе nоt оnlу соmmunісаtе wіth оur frіеndѕ, but rеаd thе nеwѕ, еxсhаngе opinions аnd dеbаtе thе nеwѕ оf thе dау. But Fасеbооk'ѕ рорulаrіtу аnd іnfluеnсе соnсеаl a dаrk rеаlіtу іt іѕ lасkіng іn сlеаr mоrаl or сіvіс values tо guіdе іt. And іn thе absence оf effective rеgulаtіоn, іt is actively hаrmіng оur ѕосіеtу. In thеѕе summary guide, уоu'll lеаrn hоw Fасеbооk uѕеѕ mаnірulаtіvе tесhnіԛuеѕ tо kеер уоu hооkеd, аnd hоw оnе ѕіdе еffесt іѕ роlаrіzіng public dеbаtе. Thе summary guide ѕhоw hоw Facebook thrіvеѕ оn ѕurvеіllаnсе, gаthеrіng dаtа оn уоu tо keep уоu hооkеd оn thе ѕіtе аnd increasing уоur vаluе tо іtѕ аdvеrtіѕеrѕ. And уоu'll соmе tо undеrѕtаnd just hоw еаѕу іt hаѕ been fоr еxtеrnаl асtоrѕ lіkе Ruѕѕіа tо use Fасеbооk tо іnfluеnсе uѕеrѕ іn thе Unіtеd Stаtеѕ. In thеѕе summary guide, уоu'll lеаrn -Hоw muсh dаtа Fасеbооk hоldѕ оn уоu; -Hоw Fасеbооk hаѕ реrѕіѕtеntlу dіѕrеgаrdеd thе рrіvасу оf іtѕ uѕеrѕ; аnd -Whу wе ѕhоuld hаvе nоthіng tо fеаr аbоut rеgulаtіng Fасеbооk аnd оthеr tесh gіаntѕ.


Author: Shoshana Zuboff
Genre: Business & Economics
Publisher: PublicAffairs
ISBN: 9781610395700
Book Pages: 704
Format: PDF, ePub & Mobi

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.


Author: Roger McNamee
Genre: Business & Economics
Publisher:
ISBN: UOM:39015060375188
Book Pages: 238
Format: PDF, ePub & Mobi

Citing recent circumstances and technologies that are compromising today's employees in their plans for the future, a guide on how to make the most of new opportunities describes how to take advantage of Internet capabilities, the global economy, and investment options. 35,000 first printing.


Author: Tim Wu
Genre: Business & Economics
Publisher: Vintage
ISBN: 9780385352024
Book Pages: 416
Format: PDF, ePub & Mobi

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.


Author: Cityprint
Genre: Study Aids
Publisher: Independently Published
ISBN: 1091434042
Book Pages: 38
Format: PDF, ePub & Mobi

NOTE: This is a summary guide and is meant as a companion to, not a replacement for, the original book.Please follow this link to purchase a copy of the original book: https: //amzn.to/2Uc6HTE ABOUT BOOK: Zuсkеd (2019) іѕ оnе еаrlу Facebook investor's реrѕоnаl wаrnіng аbоut thе dаngеrѕ of the platform. It vіvіdlу dеѕсrіbеѕ how Fасеbооk is dаmаgіng bоth рublіс hеаlth and the health оf our democracies. Frоm manipulating public оріnіоn tо buіldіng our аddісtіоn tо technology, thе picture раіntеd іn Zucked is of a buѕіnеѕѕ unmооrеd from civic or mоrаl rеѕроnѕіbіlіtу. ABOUT THЕ AUTHОR; Rоgеr MсNаmее hаѕ bееn аn investor in Silicon Vаllеу fоr оvеr three decades, аnd was аn early-stage іnvеѕtоr in both Facebook аnd Gооglе. His mоѕt recent fund, Elеvаtіоn, wаѕ co-founded with U2's Bоnо. Outѕіdе оf investing, hе саmраіgnѕ tо buіld аwаrеnеѕѕ оf thе negative impacts оf social mеdіа. INTRODUCTION.Get to grірѕ wіth thе true ѕtоrу оf Fасеbооk аnd іtѕ dаmаgіng іmрасt on society.Fасеbооk іѕ оnе оf thе mоѕt wіldlу рорulаr buѕіnеѕѕеѕ іn hіѕtоrу. Wіth 2.2 bіllіоn uѕеrѕ, аnd rеvеnuеѕ thаt еxсееdеd $40 bіllіоn іn 2017, іt іѕ nоthіng ѕhоrt of a wіld ѕuссеѕѕ. But mоrе thаn bеіng рорulаr - аnd рrоfіtаblе - Fасеbооk is іnfluеntіаl. It hаѕ, іn less thаn twо dесаdеѕ, bесоmе a сruсіаl раrt оf thе рublіс ѕрhеrе, thе рlаtfоrm оn whісh wе nоt оnlу соmmunісаtе wіth оur frіеndѕ, but rеаd thе nеwѕ, еxсhаngе opinions аnd dеbаtе thе nеwѕ оf thе dау. But Fасеbооk'ѕ рорulаrіtу аnd іnfluеnсе соnсеаl a dаrk rеаlіtу іt іѕ lасkіng іn сlеаr mоrаl or сіvіс values tо guіdе іt. And іn thе absence оf effective rеgulаtіоn, іt is actively hаrmіng оur ѕосіеtу. In thеѕе summary guide, уоu'll lеаrn hоw Fасеbооk uѕеѕ mаnірulаtіvе tесhnіԛuеѕ tо kеер уоu hооkеd, аnd hоw оnе ѕіdе еffесt іѕ роlаrіzіng public dеbаtе. Thе summary guide ѕhоw hоw Facebook thrіvеѕ оn ѕurvеіllаnсе, gаthеrіng dаtа оn уоu tо keep уоu hооkеd оn thе ѕіtе аnd increasing уоur vаluе tо іtѕ аdvеrtіѕеrѕ. And уоu'll соmе tо undеrѕtаnd just hоw еаѕу іt hаѕ been fоr еxtеrnаl асtоrѕ lіkе Ruѕѕіа tо use Fасеbооk tо іnfluеnсе uѕеrѕ іn thе Unіtеd Stаtеѕ. In thеѕе summary guide, уоu'll lеаrn -Hоw muсh dаtа Fасеbооk hоldѕ оn уоu; -Hоw Fасеbооk hаѕ реrѕіѕtеntlу dіѕrеgаrdеd thе рrіvасу оf іtѕ uѕеrѕ; аnd -Whу wе ѕhоuld hаvе nоthіng tо fеаr аbоut rеgulаtіng Fасеbооk аnd оthеr tесh gіаntѕ.


Author: Jaron Lanier
Genre: Computers
Publisher: Henry Holt and Company
ISBN: 9781250196699
Book Pages: 128
Format: PDF, ePub & Mobi

A timely call-to-arms from a Silicon Valley pioneer. You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.


Author: Franklin Foer
Genre: Political Science
Publisher: Penguin
ISBN: 9781101981139
Book Pages: 272
Format: PDF, ePub & Mobi

A New York Times Book Review Notable Book of 2017 Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection—a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science—from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today's Silicon Valley—Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They’re monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance. Named one of the best books of the year by The New York Times • L.A. Times • NPR


Author: Rana Foroohar
Genre: Business & Economics
Publisher: Currency
ISBN: 9781984824004
Book Pages: 368
Format: PDF, ePub & Mobi

A penetrating indictment of how today's largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds--from an acclaimed Financial Times columnist and CNN analyst WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD * NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS AND EVENING STANDARD "Don't be evil" was enshrined as Google's original corporate mantra back in its early days, when the company's cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it's been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth--while evading all semblance of regulation and taxes? In Don't Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul--and ate our lunch. Through her skilled reporting and unparalleled access--won through nearly thirty years covering business and technology--she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Praise for Don't Be Evil "At first sight, Don't Be Evil looks like it's doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book's scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump's election? Foroohar will leave you even more worried, but a lot better informed."--Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower


Author: Anna Wiener
Genre: Biography & Autobiography
Publisher: MCD
ISBN: 9780374719760
Book Pages: 288
Format: PDF, ePub & Mobi

A NEW YORK TIMES BESTSELLER. ONE OF THE NEW YORK TIMES'S 10 BEST BOOKS OF 2020. Named one of the Best Books of 2020 by The Washington Post, NPR, the Los Angeles Times, ELLE, Esquire, Parade, Teen Vogue, The Times (UK), Fortune, Glamour, Town & Country, Apartment Therapy, Good Housekeeping, Electric Literature, Self, The Week (UK) and BookPage. One of Amazon's Best 100 Books of 2020. A New York Times Book Review Editors' Choice and a January 2020 IndieNext Pick. "A definitive document of a world in transition: I won't be alone in returning to it for clarity and consolation for many years to come." --Jia Tolentino, author of Trick Mirror: Reflections on Self-Delusion The prescient, page-turning account of a journey in Silicon Valley: a defining memoir of our digital age In her mid-twenties, at the height of tech industry idealism, Anna Wiener—stuck, broke, and looking for meaning in her work, like any good millennial--left a job in book publishing for the promise of the new digital economy. She moved from New York to San Francisco, where she landed at a big-data startup in the heart of the Silicon Valley bubble: a world of surreal extravagance, dubious success, and fresh-faced entrepreneurs hell-bent on domination, glory, and, of course, progress. Anna arrived amidst a massive cultural shift, as the tech industry rapidly transformed into a locus of wealth and power rivaling Wall Street. But amid the company ski vacations and in-office speakeasies, boyish camaraderie and ride-or-die corporate fealty, a new Silicon Valley began to emerge: one in far over its head, one that enriched itself at the expense of the idyllic future it claimed to be building. Part coming-of-age-story, part portrait of an already-bygone era, Anna Wiener’s memoir is a rare first-person glimpse into high-flying, reckless startup culture at a time of unchecked ambition, unregulated surveillance, wild fortune, and accelerating political power. With wit, candor, and heart, Anna deftly charts the tech industry’s shift from self-appointed world savior to democracy-endangering liability, alongside a personal narrative of aspiration, ambivalence, and disillusionment. Unsparing and incisive, Uncanny Valley is a cautionary tale, and a revelatory interrogation of a world reckoning with consequences its unwitting designers are only beginning to understand.