The Unfair Advantage
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|Author||: Ash Ali,Hasan Kubba|
|Editor||: Profile Books|
We all have unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
|Author||: ASH. KUBBA ALI (HASAN.),Hasan Kubba|
This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
|Author||: Chad Robichaux|
|Editor||: BroadStreet Publishing Group LLC|
Take a journey with Force Recon Marine and Pro MMA Champion Chad Robichaux as he shares glimpses into the life of special operations, professional fighting, and deep insight into this world's spiritual battles. Chad shares successes and failures experienced in Afghanistan, the MMA cage, and his biggest fights: struggling with PTSD, a near divorce, and almost becoming another veteran suicide statistic. Each chapter shares parallel stories of biblical warriors who faced similar struggles and reveals the unfair advantage that led them to victory in the midst of those battles. Discover that same advantage for the battles you face, and unlock the warrior spirit sewn in your heart by God himself.
|Author||: Robert T. Kiyosaki|
|Editor||: Plata Pub|
Examines the traditional assumptions of obtaining financial security through salaried jobs and and small business, and presents advice on pursuing opportunities as an entrepreneur to achieve wealth.
|Author||: Mark Donohue,Paul Van Valkenburgh|
|Editor||: Bentley Pub|
In 1974, Donohue took a year off from driving at the height of his racing career and wrote an account of his journey from amateur to Indy 500 winner. Twenty five years later, his original text has been revived and augmented with a new Foreword, a chronology of his life and career, and 60 new photos.
|Author||: Duane Lakin|
The Unfair Advantage is a 'workshop-in-a-workbook'. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive." Over a fifteen year period, the programme grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.
SYNOPSIS: Thе Unfair Advantage (2020) demonstrates how we all hаvе ѕоmеthіng thаt can саtарult uѕ to ѕuссеѕѕ. Drawing оn thеіr еxtеnѕіvе experience іn the start-up wоrld, co-authors Aѕh Alі and Hаѕаn Kubba brеаk down various реrѕоnаl аdvаntаgеѕ аnd how thеу can bе lеvеrаgеd fоr thе bеnеfіt оf уоur buѕіnеѕѕ. Wherever you аrе on your ѕtаrt-uр journey, Thе Unfаіr Advаntаgе will help you іdеntіfу whаt gіvеѕ уоu the upper hаnd and hоw уоu can іmmеdіаtеlу start making іt wоrk for уоu. ABOUT THЕ AUTHОR: Ash Alі іѕ a grоwth hасkеr, еntrерrеnеur, аnd аngеl investor wіth оvеr 20 years of еxреrіеnсе іn thе tech іnduѕtrу. Hаѕаn Kubbа іѕ аn entrepreneur whоѕе ѕресіаlіtіеѕ are grоwth, marketing, tесh, аnd fundraising. Both Ali аnd Kubbа have lеnt their еxреrtіѕе to hundrеdѕ оf start-ups and fоundеrѕ thе wоrld оvеr, аnd thеу'vе ѕроkеn at events fоr TEDx, Stаrtuр Grіnd, Sаlеѕfоrсе, аnd Ernѕt & Yоung. Thе Unfаіr Advаntаgе іѕ their fіrѕt bооk.DISCLAIMER: This bооk іѕ nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a companion tо іt.
|Author||: Steve Miller|
|Editor||: Sound Wisdom|
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
|Author||: John L. Nesheim|
|Editor||: Simon and Schuster|
A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.
|Author||: Duane Lakin Ph D|
The Unfair Advantage: Sell with NLP! is a book for people who want new skills to influence others, who know that all selling is personal, and who see the need to sell themselves more effectively. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life. Much of The Unfair Advantage: Sell with NLP! is based on NLP (neurolinguistic programming) skills. But NLP is much more and much less than what is seen in this book. The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: to help sales and marketing professionals be more effective and successful. This book will teach you how to sell YOU, understand your prospects, and lead the sales process. The Revised Edition contains two new chapters that were not included in the 2000 edition (Mindsets or Metaprogams and Handling Objections). That is the only major change in the Revised Edition other than format and pricing.
|Author||: William D. G. Murray|
|Editor||: Canadian Multilingual Literacy Centre|
Type ingredients, Learning about your own type, How type can change your life, More information about type.
|Author||: Tracy E. Myers,Brian Pasch|
"The world's leading automotive retail experts reveal their secrets to give you the upper hand to grow your business and rev up your profits today"--cover
|Author||: Rachel Bridge|
|Editor||: Random House|
Do you dream of starting your own business but don’t have any money? What if you could set up a venture with nothing but a good business idea and the determination to make it work? It’s an appealing idea, particularly in the current economic climate where no one has cash to spare and austerity rules the day. In fact, studies show that more people start businesses during recessions than at any other time. The good news is that it can be done, provided you follow a few golden rules. Based on Rachel Bridge's popular workshops, this book will help set you on the way to success. As the former Enterprise Editor for the Sunday Times, Rachel has interviewed hundreds of successful entrepreneurs. Join her on her journey as she starts up her very own enterprise, entrepreneurthings.com, and covers all the ups and downs she encounters, while giving examples along the way of how real-life entrepreneurs have coped with the same problems that beset everyone in business at some point.
|Author||: Michael Cannell|
In THE LIMIT, Michael Cannell tells the enthralling story of Phil Hill-a lowly California mechanic who would become the first American-born driver to win the Grand Prix-and, on the fiftieth anniversary of his triumph, brings to life a vanished world of glamour, valor, and daring. With the pacing and vivid description of a novel, THE LIMIT charts the journey that brought Hill from dusty California lots racing midget cars into the ranks of a singular breed of men, competing with daredevils for glory on Grand Prix tracks across Europe. Facing death at every turn, these men rounded circuits at well over 150 mph in an era before seat belts or roll bars-an era when drivers were "crushed, burned, and beheaded with unnerving regularity." From the stink of grease-smothered pits to the long anxious nights in lonely European hotels, from the tense camaraderie of teammates to the trembling suspense of photo finishes, THE LIMIT captures the 1961 season that would mark the high point of Hill's career. It brings readers up close to the remarkable men who surrounded Hill on the circuit-men like Hill's teammate and rival, the soigné and cool-headed German count Wolfgang Von Trips (nicknamed "Count Von Crash"), and Enzo Ferrari, the reclusive and monomaniacal padrone of the Ferrari racing empire. Race by race, THE LIMIT carries readers to its riveting and startling climax-the final contest that would decide it all, one of the deadliest in Grand Prix history.
|Author||: John Eddy|
The Unfair Advantage is the edge-of-your-seat story of John "Robby" Eddy, a former federal prisoner whose crimes made national headlines. But that conviction was just the tip of the iceberg. "I had done far worse," Robby writes, "and with far worse people. I had been arrested forty-five times, almost died a violent death on several occasions (including once by a contract killing), ravaged my mind and body with powerful drugs and nonstop drinking for years, and OD'd twice, once to the point of looking down on my coding body as the paramedics frantically applied the defibrillator paddles in the ambulance."All before his twenty-ninth birthday. Then one night, on a cold jail cell floor, he found The Unfair Advantage that turned his world around! Today he is ten years sober, with a beautiful wife and family, a prosperous business, and an all-in mission: to help others find the freedom he discovered.A hair-raising tale-from brawls with skinheads to death threats from drug lords, from strutting around in Gucci and Rolex and Ferragamo to detoxing in a padded cell, from paying cash for luxury cars to fighting for his life in a federal pen-John "Robby" Eddy tells his story with a transparent honesty that will move and thrill your heart. The Unfair Advantage: My Story of Conquering the Beast of Addiction will change your life.
|Author||: Daria Roithmayr|
|Editor||: NYU Press|
This book is designed to change the way we think about racial inequality. Long after the passage of civil rights laws and now the inauguration of our first black president, blacks and Latinos possess barely a nickel of wealth for every dollar that whites have. Why have we made so little progress? Legal scholar Daria Roithmayr provocatively argues that racial inequality lives on because white advantage functions as a powerful self-reinforcing monopoly, reproducing itself automatically from generation to generation even in the absence of intentional discrimination. Drawing on work in antitrust law and a range of other disciplines, Roithmayr brilliantly compares the dynamics of white advantage to the unfair tactics of giants like AT&T and Microsoft. With penetrating insight, Roithmayr locates the engine of white monopoly in positive feedback loops that connect the dramatic disparity of Jim Crow to modern racial gaps in jobs, housing and education. Wealthy white neighborhoods fund public schools that then turn out wealthy white neighbors. Whites with lucrative jobs informally refer their friends, who refer their friends, and so on. Roithmayr concludes that racial inequality might now be locked in place, unless policymakers immediately take drastic steps to dismantle this oppressive system.
|Author||: Louie La Vella|
What I'm going to teach and you are going to discover in this book is how you can fill your nightclub or bar with what I call a very Unfair Advantage. I've spent years studying and learning the social media algorithms, how it is applied, why we have it, and how consumers flow through it. This experience ultimately allowed me to create the LAVELLAMETHOD. A method that will fill your bar forcing the social media algorithm to work for you, not against you.