the catalyst

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No.ISBN-13 : 9781982108656
Genre : Business & Economics
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Hardcover : 288 Pages
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“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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No.ISBN-13 :
Genre :
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Hardcover : Pages
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No.ISBN-13 : 9780307452283
Genre : Business & Economics
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Hardcover : 272 Pages
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How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses. From the Hardcover edition.

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No.ISBN-13 :
Genre :
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Hardcover : Pages
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No.ISBN-13 : 9780575124585
Genre : Fiction
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Hardcover : 192 Pages
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At high-pressure chemical plants in the United States and Germany, the race to process a new wonder chemical is on. The stakes are high - and the competition is reckless, desperate and fierce. Trialine. Wonder Drug. If synthesized, its possibilities are endless. Fabulous. It will revolutionise the 21st century. And it will make somebody famous. And somebody very, very rich. But the key to the process is held by somebody who doesn't know it. Somebody who will be transformed forever. Somebody who is destined to be... The Catalyst.

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No.ISBN-13 :
Genre :
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Hardcover : Pages
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No.ISBN-13 : 9789004151666
Genre : Religion
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Hardcover : 423 Pages
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Conflicting rules of the correct procedures of the Temple cult, whose significance demanded absolute exactitude and uniformity, precluded common public rituals and created the schism

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No.ISBN-13 : 9781468910292
Genre : Fiction
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Hardcover : Pages
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No.ISBN-13 : 1453590021
Genre : Fiction
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Hardcover : 110 Pages
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BACK IN TIME OUT OF TIME! The Timegazer went where no other research vessel had gone. 70 million years past to locate, observe, and record the great meteoric impact that would wipe out the dinosaurs and give rise to mammalian supremacy. What it found, and what it did not find would shake the whole of human history forever!

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No.ISBN-13 : 9781439189573
Genre : Fiction
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Hardcover : 384 Pages
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Determined to prove that the death of his advisor Michael Ward was no accident, chemistry grad student Kevin Hamilton, along with his girlfriend, Erica, goes on the run to elude relentless assassins, protect top-secret research, and thwart a global conspiracy. Original.

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