Genre : Business & Economics
Editor : Flatiron Books
Release : 2016-04-12
ISBN-13 : 9781250070517
Hardcover : 256 Pages


Available: macOS, Windows, Android, Tablet

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.


Genre : Business & Economics
Editor : Flatiron Books
Release : 2016-04-12
ISBN-13 : 9781250070517
Hardcover : 256 Pages


Available: macOS, Windows, Android, Tablet

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

Beyond The Pale by Ken Grossman


Genre : Business & Economics
Editor : John Wiley & Sons
Release : 2013-08-26
ISBN-13 : 9781118007365
Hardcover : 256 Pages


Available: macOS, Windows, Android, Tablet

The author chronicles his career in the brewing industry, discussing his youthful adventures in homebrewing, the experiences that fed his curiosity, and the path that led to his founding Sierra Nevada Brewing Co. in 1980.

First In Thirst by Darren ROVELL


Genre : Business & Economics
Editor : AMACOM
Release : 2005-09-02
ISBN-13 : 9780814429099
Hardcover : 256 Pages


Available: macOS, Windows, Android, Tablet

Selected as one of Soundview Executive Book Summaries's the "30 Best Business Books" of the year. Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald’s and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it’s a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company’s history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink’s first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade’s iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner’s circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America’s fascination with the one and only Gatorade.

Tasting Beer 2nd Edition by Randy Mosher


Genre : Cooking
Editor : Storey Publishing
Release : 2017-04-04
ISBN-13 : 9781612127781
Hardcover : 376 Pages


Available: macOS, Windows, Android, Tablet

This completely updated second edition of the best-selling beer resource features the most current information on beer styles, flavor profiles, sensory evaluation guidelines, craft beer trends, food and beer pairings, and draft beer systems. You’ll learn to identify the scents, colors, flavors, mouth-feel, and vocabulary of the major beer styles — including ales, lagers, weissbeirs, and Belgian beers — and develop a more nuanced understanding of your favorite brews with in-depth sections on recent developments in the science of taste. Spirited drinkers will also enjoy the new section on beer cocktails that round out this comprehensive volume.

The Innovator S Spirit by Chuck Swoboda


Genre : Business & Economics
Editor : Greenleaf Book Group
Release : 2020-05-05
ISBN-13 : 9781732439177
Hardcover : 288 Pages


Available: macOS, Windows, Android, Tablet

Innovation isn't optional—it's imperative Everyone wants to create new products and services, find new customers and markets, stay ahead of the competition, and work smarter instead of harder. Yet with all the focus and attention on innovation, the term has become an overused buzzword rather than a real, tangible concept. If you want to seriously pursue innovation—you need to strip away the hype. Real innovators need to transcend the existing ideas, rules, and patterns to discover exciting new outcomes. They must step outside the best practice box and get their hands dirty. The spirit of a true innovator is rooted in wanting to do something that has never been done before, to solve problems that have never been solved, and to run through walls and leap over tall buildings to get there. In The Innovator’s Spirit, author Chuck Swoboda—retired chairman and CEO of Cree, a company that fundamentally changed the way people experience light and drove the obsolescence of the Edison light bulb—explains that innovation is fundamentally about people and shows his readers how to develop a mindset of creativity, risk-taking, and hard work. He also instills in them a belief that there is always a better way.

Quench My Thirst by R. Moreen Clarke


Genre : Fiction
Editor : Kensington Books
Release : 2007-05-01
ISBN-13 : 9780758282873
Hardcover : 304 Pages


Available: macOS, Windows, Android, Tablet

Every wild desire, every illicit fantasy will be indulged--with pleasure. These men know how to leave their women breathless. For they live true to their motto: keep the customer very, very satisfied. . . Trevor Calhoun and Damian Adams are ambitious, hotshot salesmen--by day. By night, they're selling something very different--soul-searing bliss. Smooth, skilled, and oh so fine, there's no appetite they can't satisfy. That is, if the price is right. All it takes is a phone call, and these hunks of chocolate perfection are primed for action, ready to fulfill the secret needs of well-to-do Chicago women. Women like Denise, a pillar of her community--with x-rated fantasies that would make the church ladies gasp. Or Agnes, the aggressive, high-powered lawyer who demands complete control, in and out of the bedroom. Nina, the beautiful, insatiable celebrity who'll get her freak on anywhere, anytime. And Paige, vulnerable and shy, but with a hidden fire that Trevor can stoke to an explosive inferno. Every woman with a different craving, but with one thing in common--they all want Trevor and Damian. And these gorgeous, gifted studs are happy to oblige. . . R. Moreen Clarke lives in Port St. Lucie, Florida, and has been a featured author in BET Dallas magazine, Sisters in Spirit Book Club, and Book Lover's Haven's online newsletter. She is currently working on her second novel. WARNING! This is a REALLY HOT book. (Sexually Explicit)


Genre : Spiritual life
Editor : Todd M. Scott
Release : 2011-10
ISBN-13 : 9780983101703
Hardcover : 200 Pages


Available: macOS, Windows, Android, Tablet


Genre : Conduct of life
Editor :
Release : 2003-01-01
ISBN-13 : 188061927X
Hardcover : 141 Pages


Available: macOS, Windows, Android, Tablet

Brewing Up A Business by Sam Calagione


Genre : Business & Economics
Editor : John Wiley & Sons
Release : 2011-01-19
ISBN-13 : 111806187X
Hardcover : 304 Pages


Available: macOS, Windows, Android, Tablet

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.