Media Essentials by Richard Campbell

Genre : Mass media and culture
Editor : Bedford Books
Release : 2017-10-31
ISBN-13 : 1319059473
Hardcover : 672 Pages


Available: macOS, Windows, Android, Tablet

Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive home the book's approach to media literacy, convergence, and analysis. In its fourth edition, this more concise and more affordable option for mass communication courses is more current, flexible, and informative than ever.

Media Essentials by Richard Campbell

Genre : Language Arts & Disciplines
Editor : Macmillan Higher Education
Release : 2015-11-13
ISBN-13 : 9781319116880
Hardcover : 624 Pages


Available: macOS, Windows, Android, Tablet

Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

Genre :
Editor :
Release : 2019-11-08
ISBN-13 : 1319313787
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Genre : Language Arts & Disciplines
Editor : Macmillan Higher Education
Release : 2017-10-24
ISBN-13 : 9781319077822
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive home the book's approach to media literacy, convergence, and analysis. In its fourth edition, this more concise and more affordable option for mass communication courses is more current, flexible, and informative than ever.

Genre :
Editor :
Release : 2019-11-08
ISBN-13 : 1319313973
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Genre : Computers
Editor : Ziff Davis Press
Release : 1995
ISBN-13 : 1562763474
Hardcover : 256 Pages


Available: macOS, Windows, Android, Tablet

Developing an interactive media project can be a big risk - but it doesn't have to be. Focusing on the big picture and mapping out your project ahead of time can save you time, stress, and money down the road. By discussing the fundamentals of planning, designing, and developing an interactive media project - from conceptualization to production - this book will help you make informed decisions and develop a solid multimedia project from day one.

Genre :
Editor :
Release : 2019-11-08
ISBN-13 : 1319313876
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Genre :
Editor :
Release : 2017-12-22
ISBN-13 : 1319077846
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Media Essentials doesn't just teach convergence; the book practices it with LaunchPad for Media Essentials. Prompts in the margins and boxes throughout the book of every chapter direct students to a wealth of video clips and interviews, which give students an insider's look at the media industries and prompt critical thinking about them. Clips are divided into two distinct types: Web Clips, which suggest an easily accessible third-party video clip and provide a related discussion question; links are included in LaunchPad LaunchPad video quizzes, where students can view a video directly on LaunchPad, respond to accompanying critical thinking questions, and have their answers recorded in the gradebook. We've included clips that offer students firsthand experience with important (and attention-grabbing) media texts, covering everything from groundbreaking films like 12 Years a Slave to streaming TV hits like Stranger Things, in addition to insightful interviews with media experts and newsmakers like Amy Goodman, Noam Chomsky, and Junot Diaz. LaunchPad includes video assignment tools, which allow instructors to add videos, create video assignments, use time-based comments for discussions, and assess video assignments using rubrics. LearningCurve, our adaptive quizzing system, gives students the personalized extra practice they need to master the concepts, freeing up time in class for meaningful, engaging discussions and activities that build from the basic knowledge in the book. Our brand new digital timeline feature will help students dive into the history of mass communication and see how one event or advancement led to the next. LaunchPad includes access to a digital version of the latest Media Career Guide, a practical, student-friendly guide to media jobs that features tips and career guidance for students considering a major in the media industries.

Genre : Language Arts & Disciplines
Editor :
Release : 2013-07-01
ISBN-13 : 1457648032
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Genre : Juvenile Nonfiction
Editor : Speedy Publishing LLC
Release : 2020-12-31
ISBN-13 : 9781541962934
Hardcover : 72 Pages


Available: macOS, Windows, Android, Tablet

The media is said to be the government’s watchdog. It serves many purposes but primarily to deliver news on what’s happening around us. How the media chooses and delivers news impact people’s reaction. In this book, you will read about the importance of the media as well as its functions in the society. Grab a copy today.