Marketing by Emerald Group Publishing Limited

Genre : Economics
Editor : Emerald Group Publishing
Release : 2005-01-01
ISBN-13 : 9781845441371
Hardcover : 46 Pages


Available: macOS, Windows, Android, Tablet

SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

Genre : Business & Economics
Editor : John Wiley and Sons
Release : 2009-02-09
ISBN-13 : 9780470088586
Hardcover : 672 Pages


Available: macOS, Windows, Android, Tablet

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Does Marketing Need Reform by Rajendra S. Sisodia

Genre : Business & Economics
Editor : M.E. Sharpe
Release : 2006
ISBN-13 : 0765616998
Hardcover : 352 Pages


Available: macOS, Windows, Android, Tablet

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Marketing Communications by Paul Russell Smith

Genre : Business & Economics
Editor : Kogan Page Publishers
Release : 2004
ISBN-13 : 0749442654
Hardcover : 696 Pages


Available: macOS, Windows, Android, Tablet

Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing buzz - revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. Jonathan Taylor contributes fresh insight drawing on his high profile ad agency experience.

Database Marketing by Robert C. Blattberg

Genre : Business & Economics
Editor : Springer Science & Business Media
Release : 2008-01-23
ISBN-13 : 0387725784
Hardcover : 872 Pages


Available: macOS, Windows, Android, Tablet

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Relationship Marketing by Thorsten Hennig-Thurau

Genre : Business & Economics
Editor : Springer Science & Business Media
Release : 2000-01-24
ISBN-13 : 3540669426
Hardcover : 459 Pages


Available: macOS, Windows, Android, Tablet

The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.

Marketing Plans by Malcolm McDonald

Genre : Business & Economics
Editor : Butterworth-Heinemann
Release : 2007
ISBN-13 : 9780750683869
Hardcover : 675 Pages


Available: macOS, Windows, Android, Tablet

Marketing Plans is simply the definitive guide to making plans that work. Adopting a ‘this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. * A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning * Retains the practical step-by-step approach that gives the book unique clarity * Incorporates all the latest thinking in e-marketing, CRM and new planning practices

Genre :
Editor : Rex Bookstore, Inc.
Release : 2008
ISBN-13 : 9712350630
Hardcover : 433 Pages


Available: macOS, Windows, Android, Tablet

Genre : Service industries
Editor : Pearson Education India
Release : 2007-09
ISBN-13 : 8177586734
Hardcover : 484 Pages


Available: macOS, Windows, Android, Tablet

Nonprofit Marketing by Walter Wymer

Genre : Business & Economics
Editor : SAGE
Release : 2006-03-06
ISBN-13 : 1412909236
Hardcover : 370 Pages


Available: macOS, Windows, Android, Tablet

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.