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It S Not How Good You Are It S How Good You Want To Be by Paul Arden
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
Whatever You Think Think The Opposite by Paul Arden
Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.
Summary It S Not How Good You Are It S How Good You Want To Be By Paul Arden by Shortcut Edition
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself.*You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you will be able to succeed in the field of your choice.*Aiming for perfection, being the best by remaining consensual and setting realistic goals, is this the recipe for success at work? Paul Arden, a British publicist, says exactly the opposite and sweeps away preconceived ideas. According to him, learning is above all about taking the plunge... and making mistakes. To be ambitious is to make your dreams come true and to project yourself with determination. Succeeding means having a goal and becoming what you want to be.*Buy now the summary of this book for the modest price of a cup of coffee!
God Explained In A Taxi Ride by Paul Arden
Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.
Damn Good Advice For People With Talent by George Lois
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
The Book Of Doing by Allison Arden
An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.
Wine Bar Theory by David Gilbertson
Wine Bar Theory is an attitude and an approach to work. It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success. Author David Gilbertson built a failing company into multi-billion dollar business without waking up at 4:00am or working until midnight. He knows how to work better and get great results. In this pocket-sized book, Gilbertson distills the secrets of his success into 28 simple rules, building a compelling narrative on how to achieve one's goals while still having time to join friends at the wine bar. Covering workplace issues and business strategy, Wine Bar Theory offers accessible, everyday strategies for creative professionals, entrepreneurs, students, and anyone looking to get ahead in life. The book's engaging illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune, and The Economist.
Predatory Thinking by Dave Trott
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Hegarty On Advertising by John Hegarty
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.
Reach For The Summit by Pat Summitt
"I'm someone who will push you beyond all reasonable limits. Someone who will ask you not to just fulfill your potential but to exceed it. Someone who will expect more from you than you may believe you are capable of. So if you aren't ready to go to work, shut this book." --Pat Summitt Pat Summitt, head coach of the University of Tennessee Lady Vols, was a phenomenon in women's basketball. Her ferociously competitive teams won the NCAA championship in 1996 and 1997 and made her the winningest coach in NCAA Division 1 women's history. Summitt wrote the first motivational book by a high-achieving female coach. In Reach for the Summit, she presented her formula for success, which she called the "Definite Dozen System." In each of the book's twelve chapters, Summitt talked about one of the system's principles--such as responsibility, discipline, and loyalty--and showed how to apply it to your own situation. Pat Summitt used her own remarkable story as a vehicle for explaining how anyone can transform herself through ambition. Through many amusing anecdotes and a few very painful memories, she revealed her mistakes and triumphs as a beginning basketball player, as an Olympic athlete, as a Division 1 coach, and as a mother. Although Summitt was not born to the easy life--she was born into a hard-working farm family in a remote corner of Tennessee--she became one of the most successful and highest-paid coaches in the country. She candidly talked about how she turned her losses into wins and then showed how you can do the same. Wonderfully entertaining and brilliantly instructive, Reach for the Summit discloses the winning secret to building a principled system and making it to the top at whatever you do. Pat Summitt's story will motivate you to achieve in sports, business, and the most important game of all--life.