Author: Nir Eyal Genre: Business & Economics Publisher: Penguin Canada ISBN: 9780143193524 Book Pages: 256 Format: PDF, ePub & Mobi
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Author: Nir Eyal Genre: Business & Economics Publisher: Penguin ISBN: 9780698190665 Book Pages: 256 Format: PDF, ePub & Mobi
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: Nir Eyal Genre: Business & Economics Publisher: Penguin UK ISBN: 9780241971857 Book Pages: 256 Format: PDF, ePub & Mobi
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Author: Joe S. McIlhaney, Jr. Genre: Family & Relationships Publisher: Moody Publishers ISBN: 1575673983 Book Pages: 176 Format: PDF, ePub & Mobi
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Author: Rita Felski Genre: Literary Criticism Publisher: University of Chicago Press ISBN: 9780226729770 Book Pages: 208 Format: PDF, ePub & Mobi
How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.
Author: Brenda Rothert Genre: Fiction Publisher: Loveswept ISBN: 9780425286067 Book Pages: 202 Format: PDF, ePub & Mobi
From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself through college, and working two jobs, I’m trying to make the best of it. Meanwhile, Jake Birch, hockey’s hottest bad boy, lives in a luxury hotel in downtown Chicago—and still complains about every little thing in his penthouse. But after I tell him off, instead of getting me fired, Jake requests me as his personal housekeeper. Then he starts flirting with me. Only I’m not flirting back . . . at least, I’m trying not to. Did I mention that he’s hockey’s hottest bad boy? Jake: I’ve met the best woman at the worst possible time. Miranda is the fire to my ice—a sexy, charmingly candid spark who breaks down my walls and reminds me what it’s like to feel again. But I’m being forced to date my team owner’s daughter to keep my job, so I can’t be caught with Miranda. Still, we’re getting closer—until Miranda finds out about my “girlfriend.” And that’s not the only secret I’ve been keeping. But Miranda’s the one I want . . . even if she doesn’t believe me. Praise for Hooked “I loved this book, an awesome romance with some chuckles and a little sexiness. I will definitely be checking out other books by Brenda [Rothert] and I absolutely recommend this book.”—BookSmacked (Five stars) “A sexy, heartwarming tale, that I truly enjoyed. I wouldn’t hesitate to recommend it to anyone who enjoys sports romance or really contemporary romance in general.”—Where the Night Kind Roam “Sexy, sweet and totally had me swooning. Prepare to get Hooked.”—New York Times bestselling author Sawyer Bennett “Hooked is sexy, sweet, and full of steam! Jake is pure alpha male and a hockey bad boy. But he steams up the pages with Miranda, a sassy, independent housekeeper. My favorite Brenda Rothert book yet! A total must-read.”—USA Today bestselling author Chelle Bliss “The heroine is strong and sassy while the hero is impossible not to love. I laughed out loud several times at cute banter and clever lines. I’d recommend a one-click without hesitation!”—New York Times bestselling author S.E. Hall “Hooked is a sweet, steamy and romantic story with characters you’ll fall in love with.”—USA Today bestselling author Kelly Jamieson “Brenda Rothert writes a sweet, compelling hockey romance about a bad-tempered hockey player. I enjoyed this emotional story.”—Cocktails & Books “Brenda Rothert did a wonderful job with this story. It’s a nice read that I enjoyed 100%!”—Cristiina Reads “Hooked is everything that I’ve come to expect from one of Brenda [Rothert’s] books, and more.”—Smut Book Junkie Book Reviews “What a sweet story . . . the banter, the love scenes and the sweet touching moments. It is such an easy and enjoyable read.”—Read-Love-Blog “Bravo to Brenda! I cannot wait to read more of her books!”—Kelly’s Book Blog “I loved both characters as they battled through all the hurdles to finding their HEA. . . . I thoroughly enjoyed Hooked.”—Books & Boys Book Blog Includes an excerpt from another Loveswept title.
Author: Nir Eyal Genre: Business & Economics Publisher: BenBella Books ISBN: 9781948836784 Book Pages: 273 Format: PDF, ePub & Mobi
"Indistractable provides a framework that will deliver the focus you need to get results.” —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind National Bestseller Winner of the Outstanding Works of Literature (OWL) Award Included in the Top 5 Best Personal Development Books of the Year by Audible Included in the Top 20 Best Business and Leadership Books of the Year by Amazon Featured in The Amazon Book Review Newsletter, January 2020 Goodreads Best Science & Technology of 2019 Finalist You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?” International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it What really drives human behavior and why “time management is pain management” Why your relationships (and your sex life) depend on you becoming indistractable How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.
Author: G. Bruce Knecht Genre: Law enforcement Publisher: Allen & Unwin ISBN: 1741143888 Book Pages: 244 Format: PDF, ePub & Mobi
From the world's most treacherous waters to its most fabulous kitchens, this is a thrilling tale of the Australian Customs Service pursuit of high seas poachers. One of the longest and most dangerous chases in maritime history covers 3900 nautical miles through snowstorms, icebergs and the worst of the Roaring Forties, in an effort to stop the over-fishing of the extraordinary Patagonian Toothfish.