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Author: William M. Pride
Genre: Business & Economics
Publisher: Cengage Learning
ISBN: 9781305856493
Book Pages: 560
Format: PDF, ePub & Mobi

Gain a solid understanding of business today and what it takes to become a better employee, more informed consumer, and even a successful business owner with the best-selling FOUNDATONS OF BUSINESS, 5E. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics and special features examine ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage addresses cutting-edge topics, such as the impact of social media in business, the economic recovery and remaining economic issues, international business, green and socially responsible business, and sustainability. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Author: William M. Pride
Genre: Education
Publisher: Cengage Learning
ISBN: 9781111580155
Book Pages: 560
Format: PDF, ePub & Mobi

Foundations of Business, 3E gives students the comprehensive preparation they’ll need to SUCCEED in today’s competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. All new Inside Business opening cases, new box features, and new end-of-chapter video cases along with an abundance of study aids help both professors and students achieve SUCCESS, the theme of this edition, in the course and beyond. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Author: Nada R. Sanders
Genre: Technology & Engineering
Publisher: John Wiley & Sons
ISBN: 9781119577553
Book Pages: 352
Format: PDF, ePub & Mobi

The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management, and operations can be adapted to meet the sustainability goals of the 21st century. Looking at sustainable business from the managerial viewpoint, the fully-updated new edition explains how and why business is evolving due to increased consumer and regulatory pressure for sustainable performance. Business topics are first introduced in the same manner as traditional MBA programs, and then examined through the lens of sustainably. The text incorporates real-life examples of social and environmental leadership to demonstrate the efficacy of good sustainable business decisions, and illustrates the negative ramifications of outdated, purely economic-driven managerial decision-making. Influential concepts based on interdisciplinary research in sustainability are discussed in detail, and practical insights address how to turn policy into practice in the workplace.


Author: Stephen J. Skripak
Genre:
Publisher:
ISBN: 0997920114
Book Pages: 442
Format: PDF, ePub & Mobi

(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.


Author: Harry Townsend
Genre: Business & Economics
Publisher: Psychology Press
ISBN: 041512073X
Book Pages: 207
Format: PDF, ePub & Mobi

The economic way of thinking; The business environment; Product markets; Factor markets.


Author: United States. Congress. Senate. Committee on Finance
Genre:
Publisher:
ISBN: STANFORD:36105045283848
Book Pages: 409
Format: PDF, ePub & Mobi


Author:
Genre: Business
Publisher:
ISBN: 0324688512
Book Pages: 722
Format: PDF, ePub & Mobi


Author: Jethro K. Lieberman
Genre:
Publisher:
ISBN: 0155055186
Book Pages: 1400
Format: PDF, ePub & Mobi


Author: Ronald A. Fullerton
Genre: Business & Economics
Publisher: Routledge
ISBN: 9781317536123
Book Pages: 210
Format: PDF, ePub & Mobi

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.


Author: BPP Learning Media
Genre: Business & Economics
Publisher: BPP Learning Media
ISBN: 9781445392523
Book Pages: 217
Format: PDF, ePub & Mobi

FIA Foundations of Accounting in Business - FAB -Kit