Facebook by Steven Levy

Genre : Business & Economics
Editor : Penguin
Release : 2020-02-25
ISBN-13 : 9780735213166
Hardcover : 592 Pages

Available: macOS, Windows, Android, Tablet

One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

Guerrilla Facebook Marketing by Jay Conrad Levinson

Genre : Business & Economics
Editor : Morgan James Publishing
Release : 2012-10-01
ISBN-13 : 9781614482758
Hardcover : 135 Pages

Available: macOS, Windows, Android, Tablet

Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.

Genre : Business & Economics
Editor : RN Publisher via PublishDrive
Release : 2018-08-10
ISBN-13 : PKEY:6610000095728
Hardcover : 50 Pages

Available: macOS, Windows, Android, Tablet

As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is the only tool that you can use to obtain your objectives. Don’t become so focused on this social networking website that you end up ignoring all of the other options available to you to drive traffic to your site, build a community, and generate sales and conversions. Learn more through this book. What's Inside: * Why Facebook? * The Fan Page Craze * Facebook Advertising * Go Further With Facebook Connect * Other Facebook Marketing Strategies

Facebook For Dummies by Carolyn Abram

Genre : Computers
Editor : John Wiley & Sons
Release : 2008-02-11
ISBN-13 : 9780470262733
Hardcover : 340 Pages

Available: macOS, Windows, Android, Tablet

A guide to using the online social network provides information on creating a profile, communicating with friends, using Facebook applications, and using Facebook to improve one's business.

Facebook Fanatic by BottleTree Books LLC (Firm)

Genre : Computers
Editor : Bottletree Books LLC
Release : 2007-06-01
ISBN-13 : 9781933747064
Hardcover : 268 Pages

Available: macOS, Windows, Android, Tablet

Find out how to launch your career to 15 million potential customers. Learn how to get crazy popular. Concerned about privacy? Read how to secure it in every area. Here are a few of the topics covered: 75 Ways to Buzz Your Band; Popularity Tips and Tricks to Make You Facebook Royalty; Coolest Profile Names and URLs; Get Celebrities and Famous Bands as Your Friend; Poking and Prodding, Oh My; Rock the Facebook Vote; Be a Blog Hog; Climbing the Wall; Go Underground on Facebook with Little Used Privacy Settings; Make Money Off Your Videos; 55 Ways for Authors to Buzz Their Book; 70 Ways to Get Films Recognized; and 40 Ways to Zoom a Political Campaign. Read today and rule Facebook tomorrow!

The Facebook Book by Greg Atwan

Genre : Humor
Editor : Abrams
Release : 2011-12-23
ISBN-13 : 9781613123584
Hardcover : 192 Pages

Available: macOS, Windows, Android, Tablet

The Facebook Book, by Harvard alums and early Booksters Atwan and Lushing, follows in the fine satirical tradition of The Official Preppy Handbook and The Hipster Handbook, full of anecdotes (true and semi-true), tips (useful and useless), and other insights, including chapters on the Ethics and Etiquette of using the 'Book, what your profile really says about you, and a Facebook dictionary (which defines for the uninitiated terms like "frenemey" and "fauxmance"). The Facebook Book will appeal not only to undergrads, but also high schoolers (to whom the site was recently opened), savvy parents, and anyone who's tapped into Web 2.0 culture and counterculture.

Facebook Cookbook by Jay Goldman

Genre : Computers
Editor : "O'Reilly Media, Inc."
Release : 2008-10-23
ISBN-13 : 9780596554095
Hardcover : 434 Pages

Available: macOS, Windows, Android, Tablet

Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.

Facebook Marketing by Chris Treadaway

Genre : Business & Economics
Editor : John Wiley and Sons
Release : 2010-04-06
ISBN-13 : 0470872292
Hardcover : 380 Pages

Available: macOS, Windows, Android, Tablet

Facebook And Philosophy by D. E. Wittkower

Genre : Computers
Editor : Open Court Publishing
Release : 2010
ISBN-13 : 9780812696752
Hardcover : 285 Pages

Available: macOS, Windows, Android, Tablet

This volume is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. Facebook is a social networking service and website that launched in 2004. Users may create a personal profile, add other users as friends,and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is a systematic attempt to understand Facebook, also offering perspectives on Twitter and Web 2.0.

The Facebook Effect by David Kirkpatrick

Genre : Business & Economics
Editor : Simon and Schuster
Release : 2011-02-01
ISBN-13 : 9781439102121
Hardcover : 372 Pages

Available: macOS, Windows, Android, Tablet

An insider's history of the online social network traces the collaborations and conflicts among its founders, the personalities that shaped its development, and the ways in which the site has become an integral part of contemporary culture.