Communicating Social Change
You are FREE to Read and Download any Book. Click the button below and Create a FREE account. Don't waste your time, continue to see developments from around the world through BOOK.
|Author||: Mohan J. Dutta|
Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change. It is intended for communication scholars and students studying activism, social movements, and communication for social change, and it will also resonate in such disciplines such as development, sociology, and social work, with those who are studying social transformations.
|Author||: Mohan Jyoti Dutta,Dazzelyn Baltazar Zapata|
The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretical and methodological lessons that de-center the dominant constructions of communication and social change. The chapters in the book delve into the interplays of academic-activist-community negotiations in communication for social change, and the ways in which these negotiations offer entry points into transformative communication processes of social change. Moreover, a number of chapters in the book attend to the ways in which Asian articulations of social change are situated at the intersections of culture, structure, and agency. Chapters in the book are extended versions of research presented at the conference on Communicating Social Change: Intersections of Theory and Praxis held at the National University of Singapore in 2016, organized under the umbrella of the Center for Culture-Centered Approach to Research and Evaluation (CARE).
|Author||: Celeste Michelle Condit|
|Editor||: University of Illinois Press|
Condit provides a close look at how pro-life and pro-choice arguments have helped shape the development of public policy and private practice. She offers readers an orderly way through the barrage of rhetoric and an opportunity to identify and clarify our own opinions on a very difficult subject.''A compelling story. . . . Not only a fascinating ......
|Author||: Karin Gwinn Wilkins|
|Editor||: Rowman & Littlefield|
Proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examines early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies.
|Author||: Jo Tacchi,Thomas Tufte|
|Editor||: Springer Nature|
This book offers a fresh set of innovative and creative contributions related to the role of communication in processes of change. Given the current fast pace of social-economic, political and technological change across the globe, and the central role of communication in this, there is a growing need to reconceptualize how we approach communication and change that provides entry points to help us expand and enrich our scholarly and practical work. This collection presents 14 concepts from a multi-disciplinary collection of internationally leading and emerging scholars, from 13 countries on 5 continents. They come together around three meta-topics: citizenship and justice, critiques of development, and renewing thought (from and for the margins). The short chapter format ensures that authors get straight to the nub of their ideas, providing readers — students, scholars and practitioners alike — with accessible, engaging and innovative ways to think critically about communication and social change, in new ways.
|Author||: Jan Servaes|
|Editor||: SAGE Publishing India|
This volume is first and foremost about people and the processes needed to facilitate sharing of knowledge in order to effect positive developmental change. It is contextual and based on dialogue necessary to promote stakeholder’s participation, which is essential for the understanding of their perceptions, perspectives, values, attitudes and practices, so that these can be incorporated into the design and implementation of development initiatives. This volume follows the two-way horizontal model and increasingly makes use of many-to-many forms of communications to facilitate the understanding of people’s perceptions, priorities and knowledge with its use of a number of tools, techniques, media and methods. It aims to give voice to those most affected by the development issue(s) at stake, allowing them to participate directly in defining and implementing solutions and identifying development directions. Based on the assumption that authentic participation directly addresses power and its distribution in society, which often decreases the advantage of certain elite groups, the authors argue that structural and sustainable change necessitates the redistribution of power. This collection offers perceptive insights and vivid examples to prove that the field of communication for development and social change is indeed vibrant.
|Author||: Karin Gwinn Wilkins,Thomas Tufte,Rafael Obregon|
|Editor||: John Wiley & Sons|
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
|Author||: Susanne C. Moser,Lisa Dilling|
|Editor||: Cambridge University Press|
The need for effective communication, public outreach and education to increase support for policy, collective action and behaviour change is ever present, and is perhaps most pressing in the context of anthropogenic climate change. This book is the first to take a comprehensive look at communication and social change specifically targeted to climate change. It is a unique collection of ideas examining the challenges associated with communicating climate change in order to facilitate societal response. It offers well-founded, practical suggestions on how to communicate climate change and how to approach related social change more effectively. The contributors of this book come from a diverse range of backgrounds, from government and academia to non-governmental and civic sectors of society. The book is accessibly written, and any specialized terminology is explained. It will be of great interest to academic researchers and professionals in climate change, environmental policy, science communication, psychology, sociology and geography.
|Author||: Edward A. Hinck,John P. McHale|
|Editor||: Rowman & Littlefield|
This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists--especially at the local level.
|Author||: Greg Philo,Catherine Happer|
This book, drawing on new research conducted for the UK Energy Resource Centre (UKERC), examines the contemporary public debate on climate change and the linked issue of energy security. It analyses the key processes which affect the formation of public attitudes and understanding in these areas, while also developing a completely new method for analysing these processes. The authors address fundamental questions about how to adequately inform the public and develop policy in areas of great social importance when public distrust of politicians is so widespread. The new methods of attitudinal research pioneered here combined with the attention to climate change have application and resonance beyond the UK and indeed carry global import.
|Author||: Linje Manyozo|
Development theory and practice are often taught in a manner that strips them of their historical context and obscures alternative intellectual assumptions and critical frameworks. This prevents students from acquiring a holistic understanding of the world and consequently, when it comes to development practice, most lack the skills to live and engage with people. It has become crucial to properly consider what it means to conceive and implement participatory development out in the field and not just in the boardroom. Building on the work of Robert Chambers and Arturo Escobar, Communicating Development with Communities is an empirically grounded critical reflection on how the development industry defines, imagines and constructs development at the implementation level. Unpacking the dominant syntax in the theory and practice of development, the book advocates a move towards relational and indigenous models of living that celebrate local ontologies, spirituality, economies of solidarity and community-ness. It investigates how subaltern voices are produced and appropriated, and how well-meaning experts can easily become oppressors. The book propounds a pedagogy of listening as a pathway that offers a space for interest groups to collaboratively curate meaningful development with and alongside communities. This is a valuable resource for academics and practitioners in the fields of Development Studies, Communication for Development, Communication for Social Change, Social Anthropology, Economic Development and Public Policy. Foreword by Robin Mansell.
|Author||: Kate Fitch,Judy Motion|
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
|Author||: Susanna Priest|
This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either. Some misconceptions can be corrected by education, and some messages will be more powerful than others. The advent of the Internet also makes vast stores of information readily available. But audiences still process this information through different filters, based on their own values and beliefs – including their understanding of how science works. In between momentous events, media coverage of climate tends to recede and individuals turn their attention back to their daily lives. Yet there is a path forward: Climate change is a social justice issue that no individual – and no nation – can solve on their own. A different sort of communication effort can help.
|Author||: Mohan Dutta|
|Editor||: Springer Nature|
Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of “culture as development” corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions.
|Author||: Donghong Cheng,Michel Claessens,Nicholas R. J. Gascoigne,Jenni Metcalfe,Bernard Schiele,Shunke Shi|
|Editor||: Springer Science & Business Media|
Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly dynamic science that melds theoretical approaches with practical experience. Formerly well-established theoretical models now seem out of step with the social reality of the sciences, and the previously clear-cut delineations and interacting domains between cultural fields have blurred. Communicating Science in Social Contexts examines that shift, which itself depicts a profound recomposition of knowledge fields, activities and dissemination practices, and the value accorded to science and technology. Communicating Science in Social Contexts is the product of long-term effort that would not have been possible without the research and expertise of the Public Communication of Science and Technology (PCST) Network and the editors. For nearly 20 years, this informal, international network has been organizing events and forums for discussion of the public communication of science.
|Author||: Mohan J. Dutta|
|Editor||: Taylor & Francis|
Communicating Social Change describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies and tactics through which social change interventions are constituted in response to the challenges.
|Author||: Jan Servaes|
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.
|Author||: Betsy Reed|
|Editor||: Emerald Group Publishing|
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
|Author||: Brenda J. Allen|
|Editor||: Waveland Press|
Allens proven ability and flare for presenting complex and oftentimes sensitive topics in nonthreatening ways carry over in the latest edition of Difference Matters. Her down-to-earth analysis of six social identity categories reveals how communication establishes and enacts identity and power dynamics. She provides historical overviews to show how perceptions of gender, race, social class, sexuality, ability, and age have varied throughout time and place. Allen clearly explains pertinent theoretical perspectives and illustrates those and other discussions with real-life experiences (many of which are her own). She also offers practical guidance for how to communicate difference more humanely. While many examples are from organizational contexts, readers from a wide range of backgrounds can relate to them and appreciate their relevance. This eye-opening, vibrant text, suitable for use in a variety of disciplines, motivates readers to think about valuing difference as a positive, enriching feature of society. Interactive elements such as Spotlights on Media, I.D. Checks, Tool Kits, and Reflection Matters questions awaken interest, awareness, and creative insights for change.