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Author: Bob M. Fennis
Genre: Psychology
Publisher: Psychology Press
ISBN: 9781317398950
Book Pages: 438
Format: PDF, ePub & Mobi

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.


Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Genre: Advertising
Publisher:
ISBN: LOC:00134402064
Book Pages: 434
Format: PDF, ePub & Mobi


Author: John A. Howard
Genre: Advertising
Publisher:
ISBN: STANFORD:36105060084345
Book Pages: 96
Format: PDF, ePub & Mobi


Author:
Genre: Advertising
Publisher:
ISBN: COLUMBIA:CU04607406
Book Pages:
Format: PDF, ePub & Mobi


Author: United States. Congress. House. Committee on Interstate & Foreign Commerce
Genre:
Publisher:
ISBN: STANFORD:36105045422776
Book Pages: 408
Format: PDF, ePub & Mobi


Author: Roderick White
Genre: Business & Economics
Publisher: McGraw-Hill Companies
ISBN: 0077070771
Book Pages: 223
Format: PDF, ePub & Mobi

Discusses the world of advertising, from media and agencies to economic and legal concerns


Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Genre: Advertising
Publisher:
ISBN: UCAL:$B654766
Book Pages:
Format: PDF, ePub & Mobi


Author: United States. Congress. Senate. Committee on Governmental Affairs
Genre: Advertising
Publisher:
ISBN: UCR:31210010518072
Book Pages: 383
Format: PDF, ePub & Mobi


Author: Pete Barry
Genre: Advertising
Publisher:
ISBN: 0500516235
Book Pages: 296
Format: PDF, ePub & Mobi

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College


Author: United States. Congress. Senate. Committee on Public Works
Genre:
Publisher:
ISBN: STANFORD:36105110736084
Book Pages:
Format: PDF, ePub & Mobi