Advertising And Promotion by Chris Hackley

Genre : Business & Economics
Editor : SAGE
Release : 2017-11-13
ISBN-13 : 9781526417725
Hardcover : 384 Pages


Available: macOS, Windows, Android, Tablet

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor’s manual, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Advertising And Promotion by George E. Belch

Genre : Advertising
Editor :
Release : 2003
ISBN-13 : 0072536764
Hardcover : 779 Pages


Available: macOS, Windows, Android, Tablet

Advertising And Promotion by George E. Belch

Genre : Advertising
Editor : Irwin/McGraw-Hill
Release : 2012
ISBN-13 : 0071314407
Hardcover : 828 Pages


Available: macOS, Windows, Android, Tablet

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Genre : Advertising
Editor : McGraw-Hill/Irwin
Release : 1995
ISBN-13 : 0256136963
Hardcover : 762 Pages


Available: macOS, Windows, Android, Tablet

Genre : Advertising
Editor : Flat World Knowledge
Release : 2009
ISBN-13 : 9780982043028
Hardcover : Pages


Available: macOS, Windows, Android, Tablet

Genre : Business & Economics
Editor : McGraw-Hill College
Release : 1987
ISBN-13 : UVA:X001219559
Hardcover : 647 Pages


Available: macOS, Windows, Android, Tablet

Genre : Business & Economics
Editor : McGraw-Hill Education
Release : 2014-01-16
ISBN-13 : 0078028973
Hardcover : 1760 Pages


Available: macOS, Windows, Android, Tablet

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.

Genre : Business & Economics
Editor : College Ie Overruns
Release : 2018
ISBN-13 : 1259921697
Hardcover : 764 Pages


Available: macOS, Windows, Android, Tablet

Genre : Business & Economics
Editor : Fairchild Books
Release : 2011-03-17
ISBN-13 : 1563678985
Hardcover : 448 Pages


Available: macOS, Windows, Android, Tablet

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Advertising And Promotion by Chris Hackley

Genre : Business & Economics
Editor : SAGE
Release : 2005-02-16
ISBN-13 : 0761941541
Hardcover : 264 Pages


Available: macOS, Windows, Android, Tablet

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.