Let My People Go Surfing
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|Author||: Yvon Chouinard|
In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."—From the Foreword by Naomi Klein, bestselling author of This Changes Everything
|Author||: Yvon Chouinard|
Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.
|Author||: Yvon Chouinard|
The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. Reprint. 75,000 first printing.
|Author||: Yvon Chouinard|
As a child, Yvon Chouinard moved to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business.
|Author||: Yvon Chouinard,Vincent Stanley|
The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.
|Author||: Yvon Chouinard|
Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.
|Author||: Christian Beamish|
Christian Beamish, a former editor at The Surfer’s Journal, envisioned a low-tech, self-reliant exploration for surf along the coast of North America, using primarily clothes and instruments available to his ancestors, and the 18-foot boat he would build by hand in his garage. How the vision met reality – and how the two came to shape each other – places Voyage of the Cormorant in the great American tradition of tales of life at sea, and what it has to teach us.
|Author||: Nora Gallagher,Lisa Myers|
For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
|Author||: Yvon Chouinard,Dick Dorworth,Chris Jones,Lito Tejada-Flores|
This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.
|Author||: Yvon Chouinard,Craig Mathews,Mauro Mazzo|
Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.
|Author||: Ryan Honeyman|
|Editor||: Berrett-Koehler Publishers|
Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business—led by well-known icons like Patagonia and Ben & Jerry’s as well as disruptive upstarts like Warby Parker and Etsy—recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They’re called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
|Author||: Gary Erickson|
|Editor||: John Wiley & Sons|
In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business. If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.
|Author||: Yvon Chouinard,Doug Tompkins,Chris Malloy|
|Editor||: Patagonia Incorporated|
Follows a group of young adventurers as they echo an expedition first made 40 years ago by Yvon Chouinard (founder of Patagonia) and Doug Tompkins (original founder of The North Face). Navigating from California to Chile, with an unplanned stop at Rapa Nui (Easter Island), the modern day adventurers explore the wild coasts and mountains of Patagonia. During their quest to surf and climb, they are exposed to the harmful effects of industry on the environment, as well as the courageous efforts of local people who are trying to preserve the wilderness. Book parallels the film 180° South trip, and tells of the journey with words and images not seen in the film.
|Author||: Yvon Chouinard,Vincent Stanley,Douglas Chadwick,Gerry Lopez|
A sampling of titles available from Patagonia Books. Patagonia Books is intended as a way to advance our love of books as well as nature and a reflective life. We publish a select number of titles on wilderness, wildlife, and outdoor sports that inspire and restore connection to the natural world. We also present books that raise awareness about not only the environmental challenges our world faces, but suggest ways that we can work together to slow the disintegration of our planet. This includes immediate activities, such as strategies to reduce our carbon footprint, as well as more in-depth examinations of the meanings of affluence, consumerism, and capitalism in the 21st Century.
|Author||: William Finnegan|
**Winner of the 2016 Pulitzer Prize for Autobiography** “Reading this guy on the subject of waves and water is like reading Hemingway on bullfighting; William Burroughs on controlled substances; Updike on adultery. . . . a coming-of-age story, seen through the gloss resin coat of a surfboard.”—Sports Illustrated Included in President Obama’s 2016 Summer Reading List Barbarian Days is William Finnegan’s memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates, it is something else: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life. Raised in California and Hawaii, Finnegan started surfing as a child. He has chased waves all over the world, wandering for years through the South Pacific, Australia, Asia, Africa. A bookish boy, and then an excessively adventurous young man, he went on to become a distinguished writer and war reporter. Barbarian Days takes us deep into unfamiliar worlds, some of them right under our noses—off the coasts of New York and San Francisco. It immerses the reader in the edgy camaraderie of close male friendships forged in challenging waves. Finnegan shares stories of life in a whites-only gang in a tough school in Honolulu. He shows us a world turned upside down for kids and adults alike by the social upheavals of the 1960s. He details the intricacies of famous waves and his own apprenticeships to them. Youthful folly—he drops LSD while riding huge Honolua Bay, on Maui—is served up with rueful humor. As Finnegan’s travels take him ever farther afield, he discovers the picturesque simplicity of a Samoan fishing village, dissects the sexual politics of Tongan interactions with Americans and Japanese, and navigates the Indonesian black market while nearly succumbing to malaria. Throughout, he surfs, carrying readers with him on rides of harrowing, unprecedented lucidity. Barbarian Days is an old-school adventure story, an intellectual autobiography, a social history, a literary road movie, and an extraordinary exploration of the gradual mastering of an exacting, little-understood art. Praise for Barbarian Days: “Without a doubt, the finest surf book I’ve ever read . . . But on a more fundamental level, Barbarian Days offers a clear-eyed vision of American boyhood. Like Jon Krakauer’s Into the Wild, it is a sympathetic examination of what happens when literary ideas of freedom and purity take hold of a young mind and fling his body out into the far reaches of the world.”—The New York Times Magazine “Incandescent . . . I’d sooner press this book upon on a nonsurfer, in part because nothing I’ve read so accurately describes the feeling of being stoked or the despair of being held under. . . . [But] it’s also about a writer’s life and, even more generally, a quester’s life, more carefully observed and precisely rendered than any I’ve read in a long time.”—Los Angeles Times
|Author||: Lawrence Levy|
|Editor||: Houghton Mifflin Harcourt|
“Lovely and surprising . . . This delightful book is about finance, creative genius, workplace harmony, and luck.”—Fortune ”Enchanting,”—New York Times “I love this book! I think it is brilliant.”—Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestseller Creativity Inc. The revelatory saga of Pixar’s rocky start and improbable success After Steve Jobs was dismissed from Apple in the early 1990s, he turned his attention to a little‐known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard‐trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar’s story offers profound lessons that can apply to many aspects of our lives. “Part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies. It’s also incredibly inspirational, a story about a team that took big risks and reaped the rewards . . . I loved this book and could not put it down.”—Dan Lyons, best-selling author of Disrupted “A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs.”—Success Magazine An Amazon Best Book of 2016 in Business & Leadership • A top pick on Fortune’s Favorite Booksof 2016 • A 2017 Axiom Business Book Award winner in Memoir/Biography
|Author||: Bill Bryson|
|Editor||: Anchor Canada|
One of the world’s most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable questions that science seeks to answer. In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail -- well, most of it. In In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand -- and, if possible, answer -- the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.
|Author||: David Sax|
|Editor||: Hachette UK|
An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy. We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy. The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself. This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.
|Author||: Lester R. Brown|
|Editor||: W. W. Norton & Company|
“[Brown’s] ability to make a complicated subject accessible to the general reader is remarkable.”—Katherine Salant, Washington Post As fossil fuel prices rise, oil insecurity deepens, and concerns about climate change cast a shadow over the future of coal, a new energy economy is emerging. Wind, solar, and geothermal energy are replacing oil, coal, and natural gas, at a pace and on a scale we could not have imagined even a year ago. For the first time since the Industrial Revolution, we have begun investing in energy sources that can last forever. Plan B 4.0 explores both the nature of this transition to a new energy economy and how it will affect our daily lives.