Designing for Growth

Designing for Growth
Available:
Author: Jeanne Liedtka,Tim Ogilvie
Pages: 227
ISBN: 9780231158381
Release: 2011
Editor: Columbia University Press

DESCRIPTION OF THE BOOK:

Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of problems and become a core component of successful business practice.

The Designing for Growth Field Book

The Designing for Growth Field Book
Available:
Author: Jeanne Liedtka,Tim Ogilvie
Pages: 153
ISBN: 9780231547543
Release: 2019-04-30
Editor: Columbia University Press

DESCRIPTION OF THE BOOK:

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Life s Golden Ticket

Life s Golden Ticket
Available:
Author: Brendon Burchard
Pages: 226
ISBN: 9781841127750
Release: 2012-08-06
Editor: John Wiley & Sons

DESCRIPTION OF THE BOOK:

A fictionalized account on one man's journey through a "theme park of life" after being implored by his dying fiancee to go and discover... Trapped in a prison of his past so he can't see the possibilities, the gifts and the choices available to him, his journey is our journey. Based on Brendon's experience teaching and coaching, he realizes that people never transform the quality of their lives unless their hearts and minds are truly engaged in changing - they need to have a deep, emotional reason to change. This beautiful, engaging story of love, loss and redemption will connect with people immediately. It will also cause readers to think and reflect on their lives more deeply, become more aware of their own life stories, accept their authentic selves, and become accountable for who they are. Brendon reaches out to engage hearts and minds in transforming lives with emotional edge and mental clarity. What is this golden ticket? And what kind of life does it really gain us admission to? The chapters are arranged into life lessons around 4 gates to transformation: Awareness, Acceptance, Accountability, and Action. "Whatever you do, pay the price of admission for Life's Golden Ticket! This book is entertaining, provocative and loaded with wisdom. Honestly, this is the most original book I've read in years!" (Bill Treasurer, CEO, Giant Leap Consulting and author of Right Risk - Ten Powerful Principles for Taking Giant Leaps with Your Life) "I read the story in one sitting, I just couldn't put it down. I cried, I laughed, I cheered, I wondered where it was all going - and when I finished, I was so thankful for the journey" (K C George, Corporate Program Manager, VISA USA) "Life's Golden Ticket is wise without being preachy, inspiring without forgetting insight, entertaining without sacrificing empowerment. Brendon Burchard shows incredible depth, compassion, and wisdom on every page. He has given us a true gift." (Kelley Graham, Director, Levi Strauss & Co)

The Designing for Growth Field Book

The Designing for Growth Field Book
Available:
Author: Jeanne Liedtka,Tim Ogilvie,Rachel Brozenske
Pages: 152
ISBN: 0231187890
Release: 2019
Editor: Columbia Business School Publishing

DESCRIPTION OF THE BOOK:

Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.

Design Thinking for the Greater Good

Design Thinking for the Greater Good
Available:
Author: Jeanne Liedtka,Randy Salzman,Daisy Azer
Pages: 342
ISBN: 9780231545853
Release: 2017-09-05
Editor: Columbia University Press

DESCRIPTION OF THE BOOK:

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

Solving Problems with Design Thinking

Solving Problems with Design Thinking
Available:
Author: Jeanne Liedtka,Andrew King,Kevin Bennett
Pages: 240
ISBN: 9780231163569
Release: 2013-09-03
Editor: Columbia University Press

DESCRIPTION OF THE BOOK:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark’s The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers.

The Catalyst

The Catalyst
Available:
Author: Jeanne Liedtka,Robert Rosen,Robert Wiltbank
Pages: 272
ISBN: 9780307452283
Release: 2009-03-24
Editor: Crown Business

DESCRIPTION OF THE BOOK:

How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses. From the Hardcover edition.

Designing Your Life

Designing Your Life
Available:
Author: Bill Burnett,Dave Evans
Pages: 272
ISBN: 9781101875339
Release: 2016-09-20
Editor: Knopf

DESCRIPTION OF THE BOOK:

#1 New York Times Bestseller At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. "Designing Your Life walks readers through the process of building a satisfying, meaningful life by approaching the challenge the way a designer would. Experimentation. Wayfinding. Prototyping. Constant iteration. You should read the book. Everyone else will." —Daniel Pink, bestselling author of Drive “This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love.” —David Kelley, Founder of IDEO “An empowering book based on their popular class of the same name at Stanford University . . . Perhaps the book’s most important lesson is that the only failure is settling for a life that makes one unhappy. With useful fact-finding exercises, an empathetic tone, and sensible advice, this book will easily earn a place among career-finding classics.” —Publishers Weekly

Designing for Autism Spectrum Disorders

Designing for Autism Spectrum Disorders
Available:
Author: Kristi Gaines,Angela Bourne,Michelle Pearson,Mesha Kleibrink
Pages: 232
ISBN: 9781317932024
Release: 2016-05-20
Editor: Routledge

DESCRIPTION OF THE BOOK:

Winner of the 2017 IDEC Book Award, 2017 EDRA Great Places Award (Book Category), 2017 American Society of Interior Designers Joel Polsky Prize and the 2016 International Interior Design Association TXOK Research Award Designing for Autism Spectrum Disorders explains the influence of the natural and man-made environment on individuals with autism spectrum disorders (ASD) and other forms of intellectual/developmental disabilities (IDD). Drawing on the latest research in the fields of environmental psychology and education, the authors show you how architecture and interior spaces can positively influence individuals with neurodiversities by modifying factors such as color, lighting, space organization, textures, acoustics, and ventilation. Now you can design homes, therapeutic environments, work environments, and outdoor spaces to encourage growth and learning for the projected 500,000 children with ASD (in the United States alone) who are expected to reach adulthood by 2024. Topics discussed include: -Environmental design theories -Symptoms of ASD -Sensory processing deficits -Design needs of individuals on the spectrum at all ages -Design methods and solutions for spaces, including residential, learning, work, and therapeutic environments encompassing a wide range of budgets -Designing for self-actualization, well-being, and a high quality of life for the duration of an individual's life -Avenues for healthy living and aging in place -Biophilic design -Environmental impact on well-being -Strategies to promote active living as an integral part of the welfare focus.

Solving Problems with Design Thinking

Solving Problems with Design Thinking
Available:
Author: Jeanne Liedtka,Andrew King,Kevin Bennett
Pages: 232
ISBN: 9780231536059
Release: 2013-09-03
Editor: Columbia University Press

DESCRIPTION OF THE BOOK:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

Designing for Behavior Change

Designing for Behavior Change
Available:
Author: Stephen Wendel
Pages: 394
ISBN: 9781449367985
Release: 2013-11-05
Editor: "O'Reilly Media, Inc."

DESCRIPTION OF THE BOOK:

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Designing for the Circular Economy

Designing for the Circular Economy
Available:
Author: Martin Charter
Pages: 396
ISBN: 9781351623902
Release: 2018-08-06
Editor: Routledge

DESCRIPTION OF THE BOOK:

The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes. The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing. Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.

Designing for Hope

Designing for Hope
Available:
Author: Dominique Hes,Chrisna du Plessis
Pages: 252
ISBN: 9781317626978
Release: 2014-10-17
Editor: Routledge

DESCRIPTION OF THE BOOK:

A forward looking book on sustainable design that describes problems and then, by providing a different way to conceptualise design and development, leads on to examples of regenerative solutions. Its aim is to move the discussion away from doing less, but still detracting from our ecological capital, to positively contributing and adding to this capital. This book offers a hopeful response to the often frightening changes and challenges we face; arguing that we can actively create a positive and abundant future through mindful, contributive engagement that is rooted in a living systems based worldview. Concepts and practices such as Regenerative Development, Biophilic Design, Biomimicry, Permaculture and Positive Development are explored through interviews and case studies from the built environment to try and answer questions such as: ‘How can projects focus on creating a positive ecological footprint and contribute to community?’; How can we as practitioners restore and enrich the relationships in our projects?; and ‘How does design focus hope and create a positive legacy?’

Designing Distributed Systems

Designing Distributed Systems
Available:
Author: Brendan Burns
Pages: 166
ISBN: 9781491983614
Release: 2018-02-20
Editor: "O'Reilly Media, Inc."

DESCRIPTION OF THE BOOK:

In the race to compete in today’s fast-moving markets, large enterprises are busy adopting new technologies for creating new products, processes, and business models. But one obstacle on the road to digital transformation is placing too much emphasis on technology, and not enough on the types of processes technology enables. What if different lines of business could build their own services and applications—and decision-making was distributed rather than centralized? This report explores the concept of a digital business platform as a way of empowering individual business sectors to act on data in real time. Much innovation in a digital enterprise will increasingly happen at the edge, whether it involves business users (from marketers to data scientists) or IoT devices. To facilitate the process, your core IT team can provide these sectors with the digital tools they need to innovate quickly. This report explores: Key cultural and organizational changes for developing business capabilities through cross-functional product teams A platform for integrating applications, data sources, business partners, clients, mobile apps, social networks, and IoT devices Creating internal API programs for building innovative edge services in low-code or no-code environments Tools including Integration Platform as a Service, Application Platform as a Service, and Integration Software as a Service The challenge of integrating microservices and serverless architectures Event-driven architectures for processing and reacting to events in real time You’ll also learn about a complete pervasive integration solution as a core component of a digital business platform to serve every audience in your organization.

Designing for Sustainability

Designing for Sustainability
Available:
Author: Tim Frick
Pages: 370
ISBN: 9781491935729
Release: 2016-08-23
Editor: "O'Reilly Media, Inc."

DESCRIPTION OF THE BOOK:

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Rotman on Design

Rotman on Design
Available:
Author: Paola Antonelli
Pages: 264
ISBN: 9781442616202
Release: 2013
Editor: University of Toronto Press

DESCRIPTION OF THE BOOK:

This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.

Change by Design

Change by Design
Available:
Author: Tim Brown
Pages: 272
ISBN: 9780061937743
Release: 2009-09-29
Editor: Harper Collins

DESCRIPTION OF THE BOOK:

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Designing for People

Designing for People
Available:
Author: Henry Dreyfuss
Pages: 240
ISBN: UOM:39015031567053
Release: 1955
Editor: Unknown

DESCRIPTION OF THE BOOK:

Implementing Key Account Management

Implementing Key Account Management
Available:
Author: Javier Marcos,Mark Davies,Sue Holt,Rodrigo Guesalaga
Pages: 352
ISBN: 9780749482763
Release: 2018-08-03
Editor: Kogan Page Publishers

DESCRIPTION OF THE BOOK:

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

Designing Experiences

Designing Experiences
Available:
Author: J. Robert Rossman,Mathew D. Duerden
Pages: 205
ISBN: 9780231549516
Release: 2019-07-23
Editor: Columbia University Press

DESCRIPTION OF THE BOOK:

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.