Designing Brand Identity

Designing Brand Identity
Available:
Author: Alina Wheeler
Pages: 336
ISBN: 9781118418741
Release: 2012-10-11
Editor: John Wiley & Sons

DESCRIPTION OF THE BOOK:

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Designing Brand Identity

Designing Brand Identity
Available:
Author: Alina Wheeler
Pages: 336
ISBN: 9781118980828
Release: 2017-10-16
Editor: John Wiley & Sons

DESCRIPTION OF THE BOOK:

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers
Available:
Author: Sue Jenkyn
Pages: 416
ISBN: 9781780679808
Release: 2016-01-18
Editor: Laurence King Publishing

DESCRIPTION OF THE BOOK:

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Identity Designed

Identity Designed
Available:
Author: David Airey
Pages: 288
ISBN: 9781631595943
Release: 2019-01-22
Editor: Rockport Publishers

DESCRIPTION OF THE BOOK:

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Designing Brand Identity

Designing Brand Identity
Available:
Author: Alina Wheeler
Pages: 288
ISBN: 0471746843
Release: 2006-03-10
Editor: Wiley

DESCRIPTION OF THE BOOK:

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Brand Identity Essentials

Brand Identity Essentials
Available:
Author: Kevin Budelmann,Yang Kim,Curt Wozniak
Pages: 208
ISBN: 9781610580687
Release: 2010-10-01
Editor: Rockport Publishers

DESCRIPTION OF THE BOOK:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Brand Atlas

Brand Atlas
Available:
Author: Alina Wheeler,Joel Katz
Pages: 144
ISBN: 0470433426
Release: 2011-03-29
Editor: Wiley

DESCRIPTION OF THE BOOK:

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Brand Identity Essentials Revised and Expanded

Brand Identity Essentials  Revised and Expanded
Available:
Author: Kevin Budelmann,Yang Kim
Pages: 232
ISBN: 9781631597084
Release: 2019-04-16
Editor: Rockport Publishers

DESCRIPTION OF THE BOOK:

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Book of Branding

Book of Branding
Available:
Author: Radim Malinic
Pages: 256
ISBN: 0993540031
Release: 2019-11-11
Editor: Unknown

DESCRIPTION OF THE BOOK:

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits
Available:
Author: Debbie Millman
Pages: 324
ISBN: 9781581158649
Release: 2011-10-10
Editor: Skyhorse Publishing Inc.

DESCRIPTION OF THE BOOK:

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

Designing the Brand Identity in Retail Spaces

Designing the Brand Identity in Retail Spaces
Available:
Author: Martin M. Pegler
Pages: 304
ISBN: 9781628923919
Release: 2015-02-12
Editor: Bloomsbury Publishing USA

DESCRIPTION OF THE BOOK:

A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space.

Corporate Identity Design

Corporate Identity Design
Available:
Author: Veronica Napoles
Pages: 144
ISBN: UOM:39015012221803
Release: 1988
Editor: Van Nostrand Reinhold Company

DESCRIPTION OF THE BOOK:

Logo Design Love

Logo Design Love
Available:
Author: David Airey
Pages: 240
ISBN: 9780133812794
Release: 2014-08-18
Editor: Peachpit Press

DESCRIPTION OF THE BOOK:

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Designing Corporate Identity

Designing Corporate Identity
Available:
Author: Josep María Minguet
Pages: 96
ISBN: 8415223773
Release: 2013-02-28
Editor: Instituto Monsa de ediciones

DESCRIPTION OF THE BOOK:

A superbly illustrated resource on corporate identity design for those needing a little inspiration.

Branding

Branding
Available:
Author: Michael Johnson
Pages: 320
ISBN: 0500518963
Release: 2016-09-01
Editor: Unknown

DESCRIPTION OF THE BOOK:

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes

The Hardware Startup

The Hardware Startup
Available:
Author: Renee DiResta,Brady Forrest,Ryan Vinyard
Pages: 326
ISBN: 9781491907108
Release: 2015-05-20
Editor: "O'Reilly Media, Inc."

DESCRIPTION OF THE BOOK:

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face

Branding Identity

Branding Identity
Available:
Author: ArtPower
Pages: 240
ISBN: 9881793327
Release: 2010-06-01
Editor: Gingko Press

DESCRIPTION OF THE BOOK:

Branding

Branding
Available:
Author: K. L. Hammond
Pages: 192
ISBN: 1981712372
Release: 2017-12-14
Editor: Createspace Independent Publishing Platform

DESCRIPTION OF THE BOOK:

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. "Branding: Brand Identity, Brand Strategy and Brand Development" is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful megabrand that people everywhere know about and recognize. One that people are excited to be involved with, love to rave about, and are eager to see where you go next. And because you want that type of success, you want "Branding: Brand Identity, Brand Strategy, and Brand Development." No other book will take you through the in-depth process of creating a very specific brand profile based on success-building formulas, teach you how to customize your strategies to your unique brand and audience, or educate you on the natural evolution of brands the way this guide does. This book will help you start from the bottom, or from wherever you may be standing now, and help you perfect the formula so you can land on top. With consistency, step-by-step action, and clearly defined goals, you can become the owner of the next megabrand. "Branding: Brand Identity, Brand Strategy and Brand Development" will help you get there. Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is open it and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

The Defining Decade

The Defining Decade
Available:
Author: Meg Jay
Pages: 272
ISBN: 9780446575065
Release: 2012-04-17
Editor: Twelve

DESCRIPTION OF THE BOOK:

New York Times bestselling psychologist Dr. Meg Jay uses real stories from real lives to provide smart, compassionate, and constructive advice about the crucial (and difficult) years we cannot afford to miss. Our "thirty-is-the-new-twenty" culture tells us the twentysomething years don't matter. Some say they are a second adolescence. Others call them an emerging adulthood. Dr. Meg Jay, a clinical psychologist, argues that twentysomethings have been caught in a swirl of hype and misinformation, much of which has trivialized what is actually the most defining decade of adulthood. Drawing from almost two decades of work with hundreds of clients and students, The Defining Decade weaves the latest science of the twentysomething years with the behind-closed-doors stories from twentysomethings, themselves. The result is a provocative read that provides the tools necessary to make the most of your twenties, and shows us how work, relationships, personality, social networks, identity, and even the brain can change more during this decade than at any other time in adulthood—if we use the time wisely. The Defining Decade is a smart, compassionate and constructive book about the years we cannot afford to miss.

Designing Corporate Identity

Designing Corporate Identity
Available:
Author: Pat Matson Knapp
Pages: 160
ISBN: 1564967972
Release: 2001
Editor: Rockport Publishers

DESCRIPTION OF THE BOOK:

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.