Advertising and Promotion

Advertising and Promotion
Available:
Author: Chris Hackley,Rungpaka Amy Hackley
Pages: 384
ISBN: 9781526417725
Release: 2017-11-13
Editor: SAGE

DESCRIPTION OF THE BOOK:

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor’s manual, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

Advertising and Promotion An Integrated Marketing Communications Perspective

Advertising and Promotion  An Integrated Marketing Communications Perspective
Available:
Author: Michael A Belch,George E Belch
Pages: 1760
ISBN: 0078028973
Release: 2014-01-16
Editor: McGraw-Hill Education

DESCRIPTION OF THE BOOK:

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.

Advertising and Promotion An Integrated Marketing Communications Perspective

Advertising and Promotion  An Integrated Marketing Communications Perspective
Available:
Author: Michael Belch,George Belch
Pages: 864
ISBN: 0073404861
Release: 2011-01-25
Editor: McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Advertising Promotion and New Media

Advertising  Promotion  and New Media
Available:
Author: Marla R. Stafford,Ronald J. Faber
Pages: 400
ISBN: 9781317477556
Release: 2015-03-26
Editor: Routledge

DESCRIPTION OF THE BOOK:

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Online Advertising and Promotion Modern Technologies for Marketing

Online Advertising and Promotion  Modern Technologies for Marketing
Available:
Author: Hanafizadeh, Payam
Pages: 248
ISBN: 9781466608863
Release: 2012-04-30
Editor: IGI Global

DESCRIPTION OF THE BOOK:

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Introduction to Advertising and Promotion

Introduction to Advertising and Promotion
Available:
Author: George Edward Belch,George Eugene Belch,Michael A. Belch
Pages: 762
ISBN: 0256136963
Release: 1995
Editor: McGraw-Hill/Irwin

DESCRIPTION OF THE BOOK:

Advertising and Promotion

Advertising and Promotion
Available:
Author: Chris Hackley
Pages: 264
ISBN: 0761941541
Release: 2005-02-16
Editor: SAGE

DESCRIPTION OF THE BOOK:

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

Integrated Marketing Communication

Integrated Marketing Communication
Available:
Author: Jerome M. Juska
Pages: 230
ISBN: 9781315526799
Release: 2017-10-02
Editor: Routledge

DESCRIPTION OF THE BOOK:

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Retail Advertising and Promotion

Retail Advertising and Promotion
Available:
Author: Jay Diamond
Pages: 448
ISBN: 1563678985
Release: 2011-03-17
Editor: Fairchild Books

DESCRIPTION OF THE BOOK:

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Advertising and Promotion

Advertising and Promotion
Available:
Author: Chris Hackley
Pages: 360
ISBN: 9781446241226
Release: 2010-02-15
Editor: SAGE

DESCRIPTION OF THE BOOK:

'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing, Università della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: - A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling. - Expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0, mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation. - A focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result. - A companion website including a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students (www.sagepub.co.uk/hackley) Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

Advertising Promotion and other aspects of Integrated Marketing Communications

Advertising  Promotion  and other aspects of Integrated Marketing Communications
Available:
Author: J. Craig Andrews,Terence A. Shimp
Pages: 635
ISBN: 1337282650
Release: 2017-06-08
Editor: Cengage Learning

DESCRIPTION OF THE BOOK:

Readers explore all aspects of marketing communications, from time-honored methods to the newest developments in the field with the market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. Emerging topics get special attention as readers study today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC book on the market address must-know changes to environmental, regulatory, and ethical issues; marcom insights; place-based applications; privacy; global marketing; and, of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Promotion

Advertising   Promotion
Available:
Author: Michael Guolla,George Belch,Michael A. Belch
Pages: 608
ISBN: 1260065987
Release: 2020-02-10
Editor: McGraw-Hill Ryerson

DESCRIPTION OF THE BOOK:

Guolla Advertising and Promotion: An IMC Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. This text introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. IMC calls for a "big picture" approach to planning promotion programs and coordinating the communication tools described above to positively enhance a brand. To make effective promotional decisions, a promotional planner must decide how the IMC tools will work individually and collectively so that the organization can achieve its goals efficiently. Utilizing a decision oriented framework, the Seventh Canadian Edition offers current Canadian examples and data, an increased focus on social media and mobile technology, current theory, and visual balance through numerous figures and exhibits.

Advertising N Promotion

Advertising N Promotion
Available:
Author: Shah
Pages: 987
ISBN: 0070080313
Release: 2009
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Launch Advertising and Promotion in Real Time

Launch  Advertising and Promotion in Real Time
Available:
Author: Solomon
Pages: 329
ISBN: 9780982043028
Release: 2009
Editor: Flat World Knowledge

DESCRIPTION OF THE BOOK:

Advertising Promotion and New Media

Advertising  Promotion  and New Media
Available:
Author: Marla R. Stafford,Ronald J. Faber
Pages: 400
ISBN: 9781317477563
Release: 2015-03-26
Editor: Routledge

DESCRIPTION OF THE BOOK:

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Advertising and Promotion Management

Advertising and Promotion Management
Available:
Author: John R. Rossiter,Larry Percy
Pages: 647
ISBN: UVA:X001219559
Release: 1987
Editor: McGraw-Hill College

DESCRIPTION OF THE BOOK:

Translating Promotional and Advertising Texts

Translating Promotional and Advertising Texts
Available:
Author: Ira Torresi
Pages: 194
ISBN: 9781317640127
Release: 2014-07-16
Editor: Routledge

DESCRIPTION OF THE BOOK:

Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities.

Introduction to Business

Introduction to Business
Available:
Author: Lawrence J. Gitman,Carl McDaniel (Jr.),Amit J. Shah,Monique Reece,Linda Koffel,Bethann Talsma,James C. Hyatt
Pages: 732
ISBN: 1947172557
Release: 2018
Editor: Unknown

DESCRIPTION OF THE BOOK:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Advertising and promotion Marketing communications in advertising and promotion in business

Advertising and promotion  Marketing communications in advertising and promotion in business
Available:
Author: Musfirah Mohamad
Pages: 10
ISBN: 9783668117365
Release: 2015-12-29
Editor: GRIN Verlag

DESCRIPTION OF THE BOOK:

Document from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Merit, , course: Higher National Diploma in Business (Marketing), language: English, abstract: This report is assigned to do marketing communications in advertising and promotion in business. In this assessment I have to explain the communication process that applies to advertising and promotion. In this communication process includes the sender or source, message encoding, media channel, decoding, receiver, response or feedback and noise. In addition, I will explain precisely regarding the organization of the advertising and promotions industry. In advertising and promotion industry consist advertiser, advertising and promotion agencies, external facilitators, media organizations and target audiences. All these elements are the mediums for any organization or business to implement the advertisement in order to advertise and promote their products or services. Without the help of those elements, the advertising could not happen. Moreover, when advertisers make advertisements, they should aware with the rules and regulations in advertising. Here, I have to assess on how promotion in Aroma Cake House is regulated. According to Malaysia Code of Advertising Practice, Guidelines to Avoid False and Misleading Advertising and Broadcasting Ethics Code I will mention the important part that this company should aware in advertising. Lastly, there are several current trends in advertising industry occur in Aroma Cake House. I will explain regarding media clutter, new media, sales promotion and impact of ICT towards this company. In other to enhance the business performance through advertising, I would like to suggest to Aroma Cake House by using pay-per-click advertisement on Google Search Engine. Google will advertise this company so that when user type ‘Aroma Cake’, Aroma Cake House will be on top of the homepage. Other than that, I suggest to Aroma Cake House to make discount coupon for UiTM students since they always sell the goods in UiTM on every Tuesday. The discount coupon will be given for those purchases more than RM 20. This activity can increase the sales of Aroma Cake House.

Advertising and Promotion

Advertising and Promotion
Available:
Author: George Edward Belch,George Eugene Belch,Michael A. Belch
Pages: 762
ISBN: 0256218994
Release: 1998
Editor: Irwin Professional Publishing

DESCRIPTION OF THE BOOK: